Disney pressured EA to pull Star Wars microtransactions - Report

Online outrage had licensing partner concerned the Battlefront II reception could tarnish the Star Wars brand

When Electronic Arts said it was temporarily disabling microtransaction purchases in Star Wars Battlefront II due to feedback, it may have meant feedback from players and licensing partners alike. According to the Wall Street Journal, EA's decision to drop the microtransactions for launch came after a word from Star Wars owner Disney.

Citing a person familiar with the matter, the Journal reported that recent online backlash over the game's post-purchase monetization model had been noticed by Disney executives, with CEO Robert Iger himself said to be "alarmed." Disney head of consumer products and interactive media Jimmy Pitaro was said to express his concerns to Disney this week, specifically the company's unhappiness with how the controversy was reflecting poorly on the Star Wars brand.

Analysts spoke to generally agreed that with the controversy now addressed at least temporarily, Battlefront II sales should be fine. EA seemed to agree, saying in an SEC filing this afternoon that it expects the removal of microtransactions to have no material impact on its guidance for the fiscal year.

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Latest comments (2)

George Williams Owner 4 months ago
All they had to do was take the original Battlefront series and make it look and sound better. It's not a difficult challenge but I guess when you put $ signs above everything else - we end up with EA dragging the Star Wars IP through the dirt.
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Richard Browne Partner & Head of Interactive, Many Rivers Productions3 months ago
Lovely though it was the original Battlefront didnít anticipate a development team working on it for teo years after launch.
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