The first week sales of Xbox One X is close to 80,000 in the UK, GamesIndustry.biz can reveal.
Retailers have shared data that reveal that Microsoft's new super-powered console has sold almost as many units in its first week as Nintendo Switch did in March.
It's first week sales are also well ahead of PS4 Pro, which did around 50,000 back in November 2016. Indeed, it took PS4 Pro four weeks to reach the same number.
Of course, stock shortages of both PS4 Pro and Switch will have impacted the performance of those machines.
The majority of sales were for the special Project Scorpio version of the machine.
It's a pleasing performance for Microsoft, which has had a quiet year in terms of new Xbox products so far.
The best-selling Xbox One game of the week was Call of Duty: WWII, followed by Assassin's Creed Origins (which was promoted with the system), FIFA 18 and the Forza duo: Forza Motorsport 7 and Forza Horizon 3 (GfK UK Charts)