Mobile downloads and consumer spending hit record high

iOS and Google Play enjoyed a 28% year on year growth in revenue for Q3, report says

In-app consumer spending reached record levels last quarter, according to the most recent report from data firm App Annie.

The Q3 2017 Recap found that spending on iOS and Google Play combined was $17 billion for the period, and amounted to a 28% year-on-year growth.

Downloads also spiked, reaching nearly 26 billion worldwide, which represents an 8% growth.

Interestingly though consumer spend on both iOS and Android grew three times more than the number of downloads.

Report author Matt Miller wrote: "The growth in downloads and usage proves that apps are becoming increasingly central to people's lives, and this value is translating to rising revenue for the industry."

Despite both iOS and Google Play stores enjoying a year-on-year growth of 25%, Apple stormed ahead of Android, it's worldwide consumer spend nearly doubling that of Google Play.

China's continues to dominate the mobile scene, representing the largest market for iOS spend and highest growth.

Meanwhile, South Korea is the second highest market share, moving up from fourth place. Report author Matt Miller attributes this growth to the release of Lineage M, a mobile game from NCSOFT based on the highly popular MMO Lineage.

Growth in Q3 has been so strong that Miller forecast "worldwide downloads will reach nearly 240 billion and consumer spend will exceed $100 billion in 2021 on iOS and Google Play combined."

Related stories

Chinese mobile gaming market sees 250% growth in consumer spend since 2015

App Annie: Total consumer spend in China reaches $11 billion, but remains behind Japan and US

By Haydn Taylor

Japanese mobile market outgrows US three years in a row

RPGs account for 65% of mobile revenue in Japan, App Annie report shows

By Haydn Taylor

Latest comments (1)

Ashu CEO & Founder, Satsuma Droid5 months ago
And it is obvious because number of mobile users are drastically increasing hence it will result increasing in other activity as well. Mobile technology are on high pick and even network provider are giving good services with 4G data. Specially, in India there is huge competition between such companies. For mobile technology, almost every week new phones are getting launched such as Moto x4 ( launched this week. These all phones are with high-end specification which makes phones to do lot of things, whether it is playing games switching from desktop or downloading stuffs.

Edited 1 times. Last edit by Ashu on 14th November 2017 2:31pm

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.