New Nielsen division to offer insight into esports market

Team will provide sponsorship valuation, custom research and more for competitive gaming

Market intelligence firm Nielsen has launched a brand new division dedicated entirely to esports.

Catchily titled Nielsen Esports, the new team will use the company's previous experience in valuation and media consumption to offer deeper insight into the business behind professional competitive gaming.

The division is being guided by an advisory board featuring representatives from ESL, ESPN, Facebook, FIFA, Major League Gaming, NBA 2K League, PlayStation, Twitch, Unilever, YouTube and more.

Its early research shows that nearly one-in-three esports fans began to follow the sector within the past year, which indicates how rapidly the market is growing.

Nielsen has previously developed Esport24, a sponsorship tracking service that will measure brand exposure for sponsors during key tournaments. This will be a core part of Nielsen Esports services going forward.

Esport24 has already recorded sponsorship values of between $75,000 and nearly $17m for major tournaments so far this year.

Nielsen Esports also plans to release global fan insights throughout the year.

Related stories

Activision Blizzard enlists Nielsen for esports valuation

Tracking firm to assess value of sponsorship packages to see if brands are getting their money's worth

By Brendan Sinclair

Call of Duty, Pokemon lead holiday games hype

Nielsen ranks anticipation levels for a variety of the season's biggest releases

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.