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Nintendo apologises for Japanese Switch shortages as sales pass 1m

Company pledges increased shipments in July and August

Sales of Nintendo Switch consoles have surpassed 1m in Japan, reports Famitsu.

It's tracking ahead of Wii U, but it's been slow progress getting there following an impressive first week. Nintendo Switch has been all-but sold out since its launch in Japan, with some retailers giving customers tickets for a chance to buy a console.

Nintendo has apologised for the shortages via its Japanese website and says it is strengthening its production system to meet the demand. It has vowed to produce more shipments of Switch units for July and August, including the release of the new Splatoon 2 bundle, and that it expects a significant supply of units to be available in the autumn, in time for Super Mario Odyssey.

Famitsu has also revealed sales for the Top Five Switch products, with Mario Kart shifting more than half a million units.

The Top Five reads:

Mario Kart 8: Deluxe (Nintendo) - 501,614
Zelda: Breath of the Wild (Nintendo) - 460,480
1-2-Switch (Nintendo) - 200,807
Arms (Nintendo) - 154,845
Super Bomberman R (Konami)- 92,112

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Latest comments (2)

James Prendergast Research Chemist A year ago
I'd love to know what Nintendo's forecasters think of these developments. What's the inside story there? Is it managerial staff overriding or second-guessing their Business Intelligence staff or is it a cultural thing whereby past incidents overly impact future predictions despite the limited correlation between past and present? Do they just have a poor model of the industry?

I mean, the whole NES/SNES mini classic issue is a classic case - we've reached the critical mass of 30-50 yr olds who all played those devices and games and thus nostalgia is a huge driving force for those consumers who now have (relatively) huge disposable income. Surely their business intelligence people should be able to quantify that based on publicly available population datasets in various countries?
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Nick Parker Consultant A year ago
I agree but I think Nintendo were caught out with the initial demand surprise and are now playing catch up. With the exception of Wii, Nintendo TV based console hardware sales since the early 90s have been disappointing in market share and launch numbers so caution would have been the preferred forecast sentiment. Nintendo has published an FY 2018 (April 2017 to March 2018) shipment forecast of 10m Switch, which I would say could easily be beaten based on potential consumer demand but Nintendo must be aware of manufacturing restraints so have low balled it. They'll ramp up hardware supply during major software releases and starve the market at other times to do so.
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