Nintendo Switch has sold 1.5m worldwide - SuperData

And 9 out of 10 Switch owners bought Zelda with it

Nintendo has sold 1.5m Nintendo Switch consoles worldwide, SuperData says.

Using data supplied to it by both Famitsu and GfK, SuperData says that 500,000 consoles were sold in the US, 360,000 were sold in Japan while Europe 'isn't far behind'. The data tracker observes that 85,000 units were sold in the UK while France managed 110,000.

Most of those figures were for the first week on sale, so the number will now be higher. Nintendo says its aim was to sell 2m Switch consoles by the end of March - these figures suggest it is well on its way to hitting that target. Furthermore, Nintendo's financial reports count 'sell in' to retailers (and SuperData's estimates are sell-through), so it's possible Nintendo has already hit its target for the quarter.

If anyone was unsure as to what is driving the performance of the hardware, SuperData says 89% of Switch owners have bought the new Zelda game - which amounts to 1.34m in sales (and does not include sales of the Wii U version).

Switch has had a solid start to life, but the challenge now is to maintain momentum. Launch week sales, although important, neither make or break a console. 3DS enjoyed a very strong start to life, but sales faded away rapidly after release - hurt by a lack of game releases - forcing Nintendo to accelerate its development pipeline and drop the price of the machine within six months.

However, the platform holder says it is confident it can avoid a repeat performance with Nintendo Switch due to some significant first party products including Mario Kart 8 Deluxe next month.

More stories

Nintendo reveals top-selling indie games of 2021

Platform holder says that 15 titles topped indie sales charts throughout the year

By Jeffrey Rousseau

Nintendo Switch OLED to launch in China next week

The console's digital store will be region-locked

By Marie Dealessandri

Latest comments (4)

Richard Browne Head of External Projects, Digital Extremes4 years ago
Which I guess means 1 in 10 buyers were scalpers!
3Sign inorRegisterto rate and reply
Alfonso Sexto Lead Tester, Ubisoft Germany4 years ago
Personally, i believe that they need to ensure a solid 3rd party support and exclusived. That would for sure push sales.
0Sign inorRegisterto rate and reply
Aleksi Ranta Category Management Project Manager 4 years ago
Or is it: 9 out of 10 people bought Zelda and had to buy the console aswell. 1 out of 10 people thought it was an iPad mini.

But seriously the high attach rate is worrying, as when all the fans have bought it there is absolutely nothing to drive the sales.......until, i dont know, Mario?
0Sign inorRegisterto rate and reply
Show all comments (4)
Paul Jace Merchandiser 4 years ago
Judging by my local craigs list it's a little more than than 1 out of 10 people being scalpers. It's more like 3-5. It's just that 4 of those 5 also bought Zelda to scalp that too.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.