Updated: Peter Moore will leave Electronic Arts, and the games industry, to become the CEO of Liverpool Football Club.
Moore, who was born in Liverpool and has been an active supporter of the UK club his entire life, will step down from his role as chief competition officer at Electronic Arts.
He has been an active and charismatic figure in the global games business, initially at Sega in the US - where he worked on the launch of Dreamcast. He was also part of the leadership team that decided to pivot Sega away from hardware and into a software-only business.
He then joined Xbox shortly after the launch of the first machine in 2003, and played a significant role in launching and establishing Xbox 360 - as well as announcing the release date of Halo 2 and the arrival of GTA IV with tattoos.
He joined EA in 2007 to lead EA Sports, which combined his video game experience with his love of sport (before joining games, he had worked at Reebok for almost two decades). He later became COO of the publisher. His popularity in the market even saw him parodied in an episode of TV series South Park.
He is currently leading EA's eSports initiatives. He will take his new role in June and will report directly to Liverpool's owners - American investment firm Fenway Sports Group.
An internal memo issued by EA CEO Andrew Wilson said: "Passion is essential for all of us at Electronic Arts. It's what gets us up in the morning and drives us to do extraordinary things. And if you've ever met Peter Moore, you know that he quite literally wears his passion for Liverpool FC on his sleeve. So it's with great excitement that we congratulate Peter on following his dream to become the next CEO of his beloved Liverpool Football Club."
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