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Microsoft celebrates international Xbox One success

Console was best selling in US for third month running

Microsoft has been making some headway in the generation eight console battle, with the Xbox One celebrating a third month running as the best-selling console in the US. The combined sales of the original One and the new S model also put it at the head of the pack in the UK in September.

US figures come from the NPD group and UK numbers from GfK, although no actual unit values were given. The full US sales report from NPD is due next week.

It's likely that some of that recent lead is a result of a dip in PS4 sales thanks to the imminent launch of the PlayStation Pro, but the One has also been building momentum too, with sales up across many territories.

"Xbox One was the only gen eight console to see year-over-year growth in September in the U.S., Australia, the U.K and many other countries worldwide," said corporate VP of Xbox marketing Mike Nichols. "This success was driven by our fans and their support for Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for gaming and video."

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Latest comments (2)

Ben Link Video Game Enthusiast and Graphic Artist 4 years ago
That's what releasing exclusive games will do for you.
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
@Ben I'd disagree. The same thing happened with the PS3. We've hit the point where people are ready to buy another console with enough reasons to do so. The backwards compatibility is a huge factor, prices on games like Call of Duty 2 which had been in the dump bin at Gamestop go from $3.99 to $15 overnight. People remember the investment they have in that ecosystem, the friends they left behind, and how cruddy PSN is by comparison. So that, combined with the tech heads who have 4K TVs and want the cheapest uhd player out there, it's pushing people over. And next year we'll see an exodus from the people who buy solely on numbers for Scorpio.

And that's where Sony's biggest issue lies now. Very few people have a reason to pick up PSPro who aren't already solidly in their camp. It's not winning converts because the only tangible feature it has is "slightly better graphics". And unless they're really into shooting the sleeves in the foot, they won't try for PS5 for three years. The question that has yet to be answered is "how many people who bailed on Xbox have developed a similar affinity for Sony?" Not many by our studies. Mostly people scream about 1080p and 60 frames, seeems to be the only thing that holds loyalty among that crowd.
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