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EA warms up to HD remasters

Patrick Soderlund attributes change of heart to "more clear evidence that this is something that people really want"

Electronic Arts has one of the deepest back catalogs in the industry, but to date it has steered clear of mining it for new revenue through remastered and HD editions. That's likely to change soon, according to a Game Informer interview with EA Studios executive VP Patrick Soderlund from last week at Gamescom. When asked if anything in EA's stance on remasters had evolved in the last year, Soderlund tipped the publisher's hand.

"What's changed is that there is proof in the market that people want it, maybe more than there was when we spoke [previously]," Soderlund said. "There were some that did it before, but I think there is even more clear evidence that this is something that people really want. The honest answer is that we are absolutely actively looking at it. I can't announce anything today, but you can expect us most likely to follow our fellow partners in Activision and other companies that have done this successfully."

Soderlund added that if EA were to remaster games, it would "have to be careful in choosing the right brands for the right reasons at the right time." Part of that would be ensuring the company handles the remasters properly instead of just selling quick and dirty ports.

That attitude is a pretty clear pivot from where the company's thinking was just a year ago. Last October, Peter Moore said EA wasn't interested in remakes and remasters because "it feels like pushing stuff out because you've run out of ideas," adding, "I don't know where we find the time to do remakes. We're a company that just likes to push forward."

While EA hasn't been especially aggressive with remastered games, it has produced HD versions of older games like American McGee's Alice and Crysis, primarily as preorder incentives for sequels in those series.

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Latest comments (11)

Urs Schaub 3D modeller AA 2 years ago
Yeah, but do it right please.
A HD remaster is just that.
A Game which is fully compatible to current OS's(Includes freshed up Controls too.) and High Resolution Rendering/Display standards.

Now don't make any mistakes, it doesn't hold ground for asking almost Fullprice for a HD Remaster Version from a Game, maybe not even half of that.. )Yes i did see that trend.
Now go out and ask them how much they sold per month/year.

20$ to 25$ an you're set...nah maybe better the one third rule.

A HD "Remake" which inludes all Features from the Remaster Product plus any Content Change//Freshing Up)can attach maybe another 15 to 20 if done with proper QA.

One more thing i talk about those absolutely real prices per unit... not psoido in/de-flated prices! And call it a Sale!

Unicorn Analytics hurray!
aaaand sorry for my spelling...

Edit: I forgot!
Showstopper Bugs must be eliminated too!

Edited 2 times. Last edit by Urs Schaub on 22nd August 2016 8:51pm

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Jeff Kleist Writer, Marketing, Licensing 2 years ago
They renewed their trademark on Desert Strike. Get to it guys :)
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Paul Jace Merchandiser 2 years ago
I will gladly take a Star Wars: Knights Of The Old Republic 1+2 HD remaster/remake for Xbox One and they can throw in The Old Republic as a preorder bonus. Well that or beta access to the unannounced/non-existent Knights Of The Old Republic III. Of course this could all be tricky because Bioware(owned by EA) made the first KOTOR but Obsidian(not owned by EA) made the second game. But if Disney owns the rights to both games then it should be easier to come about.
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Show all comments (11)
Chris Payne Managing Director & Founder, Quantum Soup Studios2 years ago
I can see this being a substantial market - it's not just people to want to replay games they loved. I know I have a huge list of games I missed first time but don't have the necessary hardware any more. Not to mention parents buying remasters of their old favourites so that their kids can play them. My daughter and her friends are loving Ocarina of Time on the GameCube, and that's just a straight port.
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Jeff Kleist Writer, Marketing, Licensing 2 years ago
@Paul KOTOR is coming according to a reliable source. , likely at least temporarily Xo exclusive. Theryre working on a bunch of Cbox original games, I know that one in particular is being done. Adding achievements and moving Live functionality over to Azure. I don't know if these are remasters, straight up ports, or whether they've actually just written a VM with the original OS. I'm expecting at least some are getting the full treatment.
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Urs Schaub 3D modeller AA 2 years ago
@Jeff Kleist:
The Orignal runs great, but support for 21:9 resolutions woul'd be really awesome. :-)
Or a new one of course.
I woul'd gladly pay 1to5* bucks for a licensed patch camouflaged as DLC which adds proper widescreen support. :-D

Edit: Sorry my bad i got the Name wrong in my Memory. ;-)

Edited 2 times. Last edit by Urs Schaub on 24th August 2016 7:45pm

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Paul Jace Merchandiser 2 years ago
@Jeff--I hope you are right. Xbox gamers have been waiting for that for what seems like forever. If it is Xbox exclusive(as it should be imo) then it will more than likely also be coming to Windows 10 PC's. Although there's not much point to that considering that PC gamers can play both KOTOR games right now with more content than what was available for the original Xbox console versions.
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Jeff Kleist Writer, Marketing, Licensing 2 years ago
That's certainly a question, whether a KOTOR 2 remaster would restore the cut content.

I think by now everyone should realize that exclusives only matter when you're collecting royalties, and it really means "not on the other guy's machine"
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Morville O'Driscoll Blogger & Critic 2 years ago
That's certainly a question, whether a KOTOR 2 remaster would restore the cut content.
Well, the Steam version got a patch (higher res and random bug fixes), and alongside that patch was official support for the Sith Lords Restored Content Mod as a Steam Workshop mod. If all parties were willing, I'm sure that could be made part of the base-game - it would just require paying the modders.

Would be good if it happened.
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Andreia Quinta Photographer, Studio52 London2 years ago
Part of that would be ensuring the company handles the remasters properly instead of just selling quick and dirty ports.
Thread lightly EA. You can do this!
*Looks at battered Dungeon Keeper cardboard box*
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Marco Antonio Rocha Lima Systems Enginner - Workin as Qualit Assurance Coordinator 2 years ago
I will bet your choices in HD. What about Battlefield 3 or Battlefield Bad Company 2(with Battlefield Vietnan) RemasteredHD versions? another idea is, make it compatible with Xbox One ou PS4 without remastered versions. I think, The Battlefield Games family are the best games human race ever made. Real time or scripted destrucion routines, veicles, realist sounds, good war scenery. I dont like GTA 5 that much but it is another Human Race best Gamer ever made. "God Has Created Woman man has created Battlefield!"

Thanks in advance. I suggest EA do make a bet on it or ask the players about this idea.
best regards and sucess!

Edited 1 times. Last edit by Marco Antonio Rocha Lima on 29th August 2016 4:01am

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