This is the last console generation - Greenberg

Head of Xbox marketing stresses company's commitment to compatibility, backtracks on pledge of no exclusives for Scorpio

Microsoft's head of Xbox games marketing thinks this is the last console generation. Speaking with Engadget this week, Greenberg expanded on comments made earlier this year by Xbox head Phil Spencer, who had suggested foregoing the seven-or-so-year gap between hardware releases in favor of the continuous cadence of PC and smartphone releases.

"For us, we think the future is without console generations," Greenberg said. "We think that the ability to build a library, a community, to be able to iterate with the hardware -- we're making a pretty big bet on that with Project Scorpio. We're basically saying, 'This isn't a new generation; everything you have continues forward and it works.' We think of this as a family of devices.

"But we'll see. We're going to learn from this, we're going to see how that goes. So far I'd say, based on the reaction, there appears to be a lot of demand and interest around Project Scorpio, and we think it's going to be a pretty big success. If the games and the content deliver, which I think they will do, I think it will change the way we think about the future of console gaming."

Greenberg also cleared up some confusion about the possibility of exclusive games for the Scorpio. Microsoft had previously said that all Xbox One games and accessories would work on all versions of the hardware, but has also referenced VR as a feature that would only be enabled by the Scorpio hardware. Greenberg explained the discrepancy as part of the company's "promise and commitment around compatibility," which essentially extends only to making sure Project Scorpio is backwards compatible with Xbox One and Xbox One S games or accessories.

"The next thing was 'Are you going to make games exclusively to Project Scorpio?' And we said we're not going to have console-exclusive games for Project Scorpio," Greenberg said. "It's one ecosystem -- whether you have an Xbox One S or Project Scorpio, we don't want anyone to be left behind, Now, with the power and capabilities we have, we'll be able to do high-fidelity VR. Now, that space, we don't think of that as console gaming, we think of that as high-fidelity VR, and so with the VR experiences those will be new things that you will get on Project Scorpio."

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Latest comments (8)

Oh +God not this again. Every year for the last decade some expert or other has claimed it was the last year/generation of consoles. And yet the current generation has outsold the previous ones and is doing very very well.

I'll believe it when I see it.
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Julien Cuny Co-Founder, PIXYUL3 years ago
" Every year for the last decade some expert or other has claimed it was the last year/generation of consoles. And yet the current generation has outsold the previous ones and is doing very very well."

Well it's completely different, he's not saying this is the last generation because console will die (like we heard a lot few years back)....he's saying this is the last generation because the new console will be from the same generation than the previous one.
It's a software compatibility statement not a Doomsday scenario about consoles not selling anymore.

Edited 2 times. Last edit by Julien Cuny on 18th August 2016 4:50pm

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Adam Campbell Product Manager, Azoomee3 years ago
We've been tending towards this for a long time, but its finally happening. Consoles are not finished, they're just changing format and that includes the likely end of any clear generation. The Scorpio is technically *two generations ahead of the Xbox One but it will pretty much play the same games and use the same ecosystem. Its going to feel like a strange transition but it makes sense.

Edited 1 times. Last edit by Adam Campbell on 18th August 2016 10:50pm

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Show all comments (8)
Jeremiah Moss Software Developer 3 years ago
The seven year gap was actually highly unusual - previous generations were actually much faster.
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Paul Jace Merchandiser 3 years ago
I agree with Adam in that this is just a natural evolution of console gaming. And to be honest I probably would have preferred for this to have started last gen due to all the games and accessories I acquired.
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You're right; I misinterpreted the details. (Well, TBH, I skimmed the article somewhat)

Then again, this was done before when the PS2 was launched with (almost) full backward-compatibility with PS1 games.
Of course, somewhat easier moving forward now because the current gen (XBone/PS4) is mostly just a repackaged bespoke PC rather than a completely bespoke hardware/software solution. Still console games tend to rely strongly on hardware assumptions so maintaining compatibility while providing significantly improved specs for future games is not going to be that easy.
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Jon Festinger Faculty & Prof. of Professional Practice (SFU), Centre for Digital Media3 years ago
Love how he is just known by his rockstar name as "Greenberg" only. Sort of like "Prince". ;)
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Eric Leisy VR Production Designer, Nike3 years ago
I do understand the logic driving this concept of "the last console" but I'm not really sure I understand the target audience for this product. The last information I saw regarding the Scorpio was that it would be in the $1,000 range, which puts it pretty much in direct competition with the PC market. Console users are people who want simplicity and affordability in their hardware, most console users that I know would consider changing a video card or processor a fairly complicated process that they wouldn't want to mess with. And then there is the pricing, consoles have obviously been on a skyward trajectory in terms of pricing, but it seemed like this latest gen being priced at 500 to 600 was really approaching the limits of what people would pay. I know of many console users who are still in the previous generation. And most people would argue if you're going to spend $1,000 why not just get a PC, an open ended device not just tied to games...

Perhaps the spirit of the console will be carried on in the world of handhelds from this point on, which maybe Nintendo already forsaw in the tea leaves as evidenced by their new system..
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