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PlayStation Neo to be unveiled on September 7 - report

Sony has confirmed a "PlayStation Meeting" will take place in NY City on that date, and rumours suggest it will be Neo's official unveiling

The upgraded PlayStation 4, codenamed "Neo," will reportedly be unveiled at an event in New York City on September 7 - a rumour that has been lent a great deal of credence by Sony itself.

Gameblog, a French website, reported the date and location of Sony's Neo event earlier this week, and the details were corroborated by Vice Gaming. The fact that Vice Gaming's information was sourced by Patrick Klepek is telling, because Klepek was one of the key reporters involved in breaking the story on the existence of a "PlayStation 4.5" back in March.

Much of the remaining doubt has been depleted by an official acknowledgement from Sony that a "PlayStation Meeting" will be taking place in New York City on September 7. Invitations issued to the media yesterday stated that the PlayStation Meeting will start at 15.00 ET at the PlayStation Theater in Times Square. Polygon has received word from Sony that the event will be livestreamed.

Though the world learned about the existence of PlayStation Neo first, the real insight into this 'generation within a generation' arrived at Microsoft's E3 press conference. Sony's Andrew House announced Neo almost casually in an interview before E3, but Microsoft made the (apparently more powerful) Scorpio the climax of its Xbox event.

In the aftermath of Scorpio's unveiling, House admitted his "surprise" that Microsoft had chosen to show its hand, "over a year ahead of time."

"The dynamics of the tech industry are such that there's a much heavier emphasis on immediate gratification than there was," House said in an interview at the time. "A lot of that is to do with how Apple has very cleverly and elegantly managed the 'available now' approach. So yes, that was a slight surprise to me. We experienced this ourselves, when, in 2013, very much in line with our previous strategies, we announced a concept and a name for PlayStation 4, and everyone said 'Where's the box? How dare you?!' That was the point we realised, well, we hadn't changed but the world around us had."

If House's faintly dismissive take on Microsoft's hunt for "immediate gratification" seemed strange at the time, it only appears more so now as Sony seems ready to offer a similar - and perhaps greater - level of access to its plans for Neo barely two months later.

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Latest comments (7)

Greg Wilcox Creator, Destroy All Fanboys! 2 years ago
And of course, us "little" guys do not get a ticket in. Again.

Sony's changing its PR over the years has gone from me getting invites to all sorts of events to the sudden clipping of a chunk of folks years back. I don't hold anyone personally responsible, as all three companies have pretty much ignored anyone without a massive media presence for years.

But I tend to cover stuff not as a bit-chomping real "nerd" or faux "geek" (or vice versa) with a rabid following, but as someone who genuinely loves gaming outside of the now bog-standard SEO-driven click-baiting people to rant about the biggest and latest while not educating them about any history that may help them enjoy those new games even more.

Eh, first world problems, right?
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Klaus Preisinger Freelance Writing 2 years ago
Two Consumers

The smiling faces looking at me took a sudden turn for the worse, when my story arrived at the point where people cheered for a man in a suit. "They did what?" was uttered in disbelief. With a bit of uncertainty I repeated myself "they cheered", taking a short pause before adding "to a man in a suit". This is when it struck me, however, my brain had not given up justifying the situation I described. So I added "he did not wear a tie, it was more of a casual business look with a t-shirt and we all cheered." This did nothing to improve things. "You tell me, a room full of people cheered at a man in a suit for telling them they had to spend money now for a system without any games worth mentioning, replacing their old system without any games worth mentioning?" For a moment, I thought he had me there, but instantly, my brain knew what to reply, "but eventually, there will be games worth buying for the system and then I will already have bought it". Which was not at all the right argument to turn the situation around in my favor. "Well, eventually Jesus Christ will walk the earth again, but you do not see me me going to church because of it. Eventually, a lot of things will inevitably happen, none of which involve people cheering at men in suits and taking the right actions now." He fell silent and put on a contemplative face. "Come to think of it, this makes me angry". My company gave me a nudge while suggesting to shift the talk over to weather patterns of the Serengeti; smart choice.
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Paul Ledbury News Editor / Writer, TheSixthAxis2 years ago
Well... at least we can tell why you are freelance.
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Show all comments (7)
Jeff Kleist Writer, Marketing, Licensing 2 years ago
Rumor has it that Scorpio throwing down has sent them scrambling. Allegedly they've been manufacturing since May, so I figure they're looking at what kind of over clock the cooling system they can fit in there can handle since it's too late to change much and still have it out this year. If the announce for spring, then they're going with the second prototype they had that's close to 5TFlops. At which point Microsoft will have plenty of time to upgrade the CPU/GPU in the nearly 18 months till Scorpio.). Because that was the purpose of that announcement at E3, to give the graphics tarts who only care about numbers pause.
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Pete Thompson Editor 2 years ago
I expect GI.Biz to be all over this announcement with it's usual praise / bias towards Sony.

House admitted his "surprise" that Microsoft had chosen to show its hand, "over a year ahead of time."
Here's a lesson for Sony, that being that If you've nothing to hide and believe in your product (and don't need to change specs etc after your competition announces their's first ;) ) then why wouldn't you announce it??

Edited 1 times. Last edit by Pete Thompson on 11th August 2016 5:42pm

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Adam Campbell Game Manager, Azoomee2 years ago
if you've nothing to hide and believe in your product (and don't need to change specs etc after your competition announces their's first ;) ) then why wouldn't you announce it??
Bad timing? I don't think the Scorpio announcement was well timed even if it surprised Sony.
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Jeff Kleist Writer, Marketing, Licensing 2 years ago
@Adam

It was very well timed

It put out that something way more powerful is coming prior to the Neo announcement. Remember that people left Xbox because of power, price, and propaganda. It says "why buy something a little better, when you know something 3x more powerful is coming in a year for close to the same money?" They know that Sony will either have to scrap everything, including a huge portion of their VR plans, or wait at least 2 years to introduce a competing level of performance. Remember that Sony took the mindset of people with propaganda months before Microsoft was ready to announce their plans for the One, and actually detail how the alleged plans of Satan would function. At the point they would have been ready, it didn't matter because people had already decided, and facts didn't matter.

Microsoft at one time had a team that played just as dirty, and Sony borrowed their playbook. Phil Spencer seems to find such tactics as distasteful as I do, but that doesn't mean he won't fight clean. It's about brigning people back to Xbox and reminding them of the investment they have in that ecosystem while providing the price and performance people claim they went to PlayStation for. I won't be surprised in the slightest if there's an October surprise that includes games running on Scorpio and Oculus that make PSVR look like junk. We'll see if it happens and if it works.
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