Nvidia aims to give indies more exposure

Graphics card maker unveils its Indie Spotlight program

PC graphics chip firm Nvidia is looking to give the independent developer community a little bit of extra love. Today the company announced its new Indie Spotlight Program, which it hopes will aid indies with marketing and discoverability of their games.

"It's never been easier for you to build the game of your dreams, and there are more games than ever for gamers to play. But this also means that it has become increasingly difficult for gamers to find your game. That's where the Nvidia Indie Spotlight Program comes in. We'll leverage our GeForce community to tell them about your great game. All upside. No catch," the company said on its official site.

While the program does not assist any developers with funding, Nvidia hopes that by leveraging retail channel partners, press partners, and its GeForce social media channels that it can boost exposure for deserving indie titles.

"Hundreds of new PC games are released each month. But how many great games have you played that seem to have barely sold? Seems like many of these games are being buried under the weight of new releases each month," the company said.

"Whether you're a talented first-time game developer, or a team of former AAA devs striking out on your own, we want gamers to know about your game. We handpick and curate the best of the best indie games to share with our GeForce community of gamers."

As noted by Nvidia in a blog post, the Indie Spotlight program is starting with two games, Hard Reset Redux (pictured) from Gambitious and Dead by Daylight from Starbreeze Studios.

Interested developers can register to become part of the Spotlight Program here.

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