Oculus is preparing for Rift to arrive at retail, offering consumers the chance to try the device with pre-booked appointments and even go home with one in their shopping bag.
"A small number of Rifts will be available for purchase at select Best Buy stores starting May 7 and online from Microsoft and Amazon, starting May 6 at 9am PST. Quantities will be extremely limited while we catch up on Rift pre-orders," said Oculus.
The company was also careful to counter complaints from pre-order customers who might be irritated to see people stroll into a store and pick up the very same headset they ordered months ago.
"Best case scenario given the situation"
"We know that many pre-order customers are still waiting for their Rifts, so we're offering those customers a chance to purchase Rift from retail instead - while keeping their pre-order benefits, like the EVE: Valkyrie Founder's Pack and priority status for Touch pre-orders. Starting May 6th, if you're interested, simply go to your order status and let us know you've purchased a Rift at retail, and we'll cancel your pre-order. Your EVE: Valkyrie entitlement will appear in your order history."
The gesture is unlikely to calm those still waiting for pre-orders, and at the time of writing, most of the comments below the story were unhappy ones.
Good news for pre-orders. Best case scenario given the situation. Expanding retail after we catch up will be huge. https://t.co/hOzhYXizyg— Palmer Luckey (@PalmerLuckey) May 2, 2016
Responses to Luckey's tweet told a similar sad story.
Those attempting to order a Rift online today can expect a July shipping date, so Best Buy can expect plenty of interest once it actually gets the items in stock.