No E3 booths for Disney, Wargaming

Two more publishers decide to drop previous presence on convention's show floor

The Electronic Entertainment Expo is leaking publishers. VentureBeat today reported that two more major companies have decided against having booth space on this year's show floor.

A Wargaming representative explained its decision, saying, "From a company perspective, we're focusing a large majority of activities on events focused on our players and community. Whether it's a small group of players or hundreds at one of our player gatherings, they're our main priority. From a strictly business perspective, E3 just doesn't fit our current direction. It's a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we've realized that while the show may be a good fit for lots of other publishers and developers, it's currently not a great fit for us."

While Disney has more of a retail emphasis thanks to its flagship toys-to-life series Disney Infinity, the lack of a new major release in that franchise this year might have played a part in its thinking, as well. A Disney representative told VentureBeat that it has chosen to focus on "additional direct-to-fan engagements through the summer this year."

In January, Electronic Arts announced that it would not have an E3 booth this year. Last week, Activision Blizzard did the same. ESA senior vice president of communications Rich Taylor downplayed the significance of losing these long-standing exhibitors from the show floor.

"Individual companies will make their own decisions in each iteration of E3," Taylor said. "Overall, E3 for the past several years [has] been among the best shows we have ever experienced. E3 remains a dynamic and valuable and preeminent show of its kind in the world for video games, entertainment, and innovation. It's still the place to be. We have a record number of press briefings this year in the ramp to opening the show. That's an indicator that folks recognize how valuable a launch pad it is. Being a part of E3 adds rocket fuel to the attention and eyeballs and interest and visibility of new titles and hardware and innovations that our industry produces each and every year. E3 is a strong, critical, and integral part of our video game ecosystem."

More stories

World of Warships contributors quit game over loot boxes

Prominent community content creators leave in protest over monetization practices

By Jeffrey Rousseau

Wargaming opens new Lithuanian studio

The new office is to focus on increasing the size of MS-1, the development team behind World of Tanks Blitz

By Jeffrey Rousseau

Latest comments (4)

Carl Hudson Studying Computer Science, University of Adelaide5 years ago
Maybe I'm reading too much into this, but it's *almost* like, if you don't have a VR product don't bother presenting at E3 this year?
0Sign inorRegisterto rate and reply
Alfonso Sexto Lead Tester, Ubisoft Germany5 years ago
As of late it seems that Gamescon will be the big game event in the world next year. As long as companies do not decide not to put a booth in there too.
0Sign inorRegisterto rate and reply
Aleksi Ranta Category Management Project Manager 5 years ago
E3 = Industry "nonsense", launch parties, handshakes and meeting old buddies :)
Gamescon = much of the same BUT also consumers present who at the end of the day buy the products

I wonder which i would support if my end goal was to sell products aswell....

Edit: also if your only B2B yearly contact jamboree is E3 rather than pursuing contacts all the time then...well I think your eggs are too much in one basket.

Edited 1 times. Last edit by Aleksi Ranta on 7th March 2016 11:55am

0Sign inorRegisterto rate and reply
Show all comments (4)
Jeremy Meyer VIP Services Host 5 years ago
Can this be the end of E3 as we know it????
Would E3 be better off as a meeting and hotel suite event?? I know they tried with the E3 Media and Business Summit. But have it all in one Hotel instead of spread out over Santa Monica??

A few years ago we would never think of EA, Activision and Sega not doing E3. Now its not even really news.

I am really surprised that Wargaming will not be there. They have become a staple the last few years. Gree ahowed up once and never again.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.