Don't expect to see advertisement for Doritos or Mountain Dew on Valve's Steam platform anytime soon, the company's business authority Erik Johnson has called the idea dumb.
"It would be a bad business decision, let alone just dumb," he told Gamespot in a recent interview, adding that the company liked to focus more on long term relationships.
"We don't see a case for that ever getting user value, so we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."
Valve is currently preparing for the official release of its Steam Controllers, Steam Links and Steam Machines, with those lucky enough to pre-order getting their hands on their early bird specials from today.