Sony cuts price of PS4 for North America

US and Canada follow Japanese example

Sony is cutting the retail price of the PlayStation 4 in the US and Canada, following the example set in Japan in September. As of October 9, the PS4 will be dropping by $50 to $350 in the US, with Canadian prices being cut from $450 Canadian to $430.

The price cut will put the console on equal footing with the $350 Xbox One in the United States. Along with the price cut, the firm also announced a set of hardware/software bundles, including Star Wars Battlefront, The Nathan Drake Collection and a 1TB limited edition console bundles with Black Ops III.

"Our goal at PlayStation has always been to offer the best place to play at a compelling value to gamers," said SCEA CEO Shawn Layden. "We're continuing to deliver on that commitment with this new price for PS4, making the console even more accessible to a broader audience this holiday. With highly anticipated games like Call of Duty: Black Ops III and Star Wars Battlefront launching soon and blockbuster exclusives like UNCHARTED 4: A Thief's End on the horizon, there has never been a better time to join the PS4 community."

As of yet, no cuts have been announced for the UK or Europe, but with Sony having a significant presence at Paris Games Week at the end of this month, it's entirely possible that the company will use that stage to bring Europe into line with other territories.

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Latest comments (4)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
The US is the one territory it most certainly didn't need a price cut.

Sony just stuck its tongue out at the competition.
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Ben Link Video Game Enthusiast and Graphic Artist 6 years ago
I'll take more exclusives over a price drop. Bring us PS4 owners some exclusives other then remakes!
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Paul Jace Merchandiser 6 years ago
@Jim--Actually the US is the only region to my knowledge where the Xbox One has outsold the PS4 for more than one month, including the all important holiday months of November and December last year. That doesn't take away the fact that the PS4 has outsold the XBO the majority of the rest of the year over here but with the way things were going before this price drop(the Xbox One was cheaper, has much better holiday exclusives and literally has a console bundle for nearly every gamer's taste) the Xbox One was set to easily outsell the PS4 again during the months of November and December.

Despite having almost no compelling first party exclusives this holiday season Sony is still doing their best to make sure they come out on top during the 2015 holiday months of November and December. And without exclusive games the next logical step is a price drop. Did they need a price drop right now? Probably not but that's the beauty of competition.

Edited 1 times. Last edit by Paul Jace on 8th October 2015 11:47pm

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Reilly Davis6 years ago
if they needed to cut the price anywhere it would be australia we get ripped off so much here
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