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New Apple TV adds games

Set-top box runs new tvOS system, showcased with Crossy Road, Harmonix's Beat Sports

As expected, Apple unveiled its newest iteration of the Apple TV at an event in San Francisco today, complete with all new gaming functionality.

When it arrives late next month, the latest Apple TV will run a new OS called tvOS that adds apps to the streaming box's capabilities. Beyond offerings like Netflix and HBO GO, the Apple TV will also feature games controlled using the packed-in remote control, including TV ports of Hipster Whale's mobile hit Crossy Road, Guitar Hero, Transistor, and an original Harmonix game called Beat Sports.

While tvOS is a new operating system, Apple has said it uses many of the frameworks and technologies of iOS, and the systems are designed to work together. Additionally, developers will be able to offer "universal purchase" options so that buying one version of a game allows a user to download it on all Apple devices. It also supports MFi-based third-party controllers. The tvOS developer beta program opens up today.

The Apple TV controller connects with the hardware via Bluetooth, and features a microphone for voice commands, as well as an accelerometer, gyroscope, and touchpad. The new Apple TV will be available in a 32GB version for $149 or with 64GB of storage for $199. The legacy Apple TV will continue to be sold at a $69 price point.

In addition to the Apple TV, the tech giant also announced a new 12.9-inch iPad Pro with its own Surface-like keyboard accessory and an Apple Pencil stylus, as well as the new iPhone 6S and 6S Plus with 3D Touch pressure-sensitive displays. The iPad Pro range will launch in November and starts at $799 for a 32GB model, with an extra $169 for the keyboard and $99 for the Pencil. The iPhone 6S and 6S Plus will start at $199 and $299, respectively, for 16GB versions of the hardware on a two-year contract. The phones hit stores September 25.

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Latest comments (6)

Craig Page El Presidente, Awesome Enterprises6 years ago
$149 isn't bad, I wonder what hardware they put in it.
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Jeff Kleist Writer, Marketing, Licensing 6 years ago
It's an iPhone 6
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Gary LaRochelle Digital Artist / UI/UX Designer / Game Designer, Flea Ranch Games6 years ago
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Show all comments (6)
Shane Sweeney Academic 6 years ago
Anyone want to fair a prediction? Will this go the way of the Ouya?

Or will it be another form factor of iOS that becomes popular?
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Adam Campbell Product Manager, Azoomee6 years ago
Anyone want to fair a prediction? Will this go the way of the Ouya?

Or will it be another form factor of iOS that becomes popular?
I had a prediction even before the launch of the Ouya, that Apple would come out with an app driven version of the 'TV' in the following years and it would be a success based on the growing streaming market. So I'm sticking with it :)

The existing Apple TV already has 17% of the US market compared to Google's 23% and Roku's 34% (August 2015). I expect them to build on that and create a new iOS category for themselves.

Edited 2 times. Last edit by Adam Campbell on 11th September 2015 6:17am

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Carl Hudson Studying Computer Science, University of Adelaide6 years ago
So, it's a smartphone without a screen and a remote control thrown in ? ..just add (big) screen.
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