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Bethesda: "We made a sh*tload of Pip-Boys"

Limited edition accessory sold out, Pete Hines explains why there won't be more

The Fallout 4: Pip-Boy Edition includes, unsurprising, a replica Pip-Boy as one of its accessories and fans were delighted by it. So delighted that the special edition has now sold out everywhere, leaving some frustrated and ranting at Bethesda about the lack of availability. Now Pete Hines, marketing vice president, has defended the company's efforts.

"We made a shitload of Pip-Boys, and we went back and made more, and went back and made more. I keep seeing stuff about, 'Oh, you only did a few thousand." No--we did a ton of these things. I think we did more of these things than we did for any collector's edition we've ever done, ever," he told GameSpot.

"We reached a point where we'd go back to the factories and they were like, 'guys, this is it, sorry. This is as long as we can run the lines and as many of them as we can make.'"

The Fallout 4: Pip-Boy Edition costs $120 and also includes a Pip-Boy Pocket Guide and poster and purchases from the Bethesda store were limited to one per customer. Some pre-orders are currently listed on eBay with prices as high as $400.

Fallout 4 was announced at E3 and launches on November 10 for Xbox One, PlayStation 4, and PC.

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Latest comments (5)

Rajveer Kothari Associate Game Designer, Zynga6 years ago
I understand marketing tactics and all of that. Just not sure how far must it be taken. Its one thing to say, "we make 500 units only and no more" and seal the deal there and another where you keep fans and customers frustrated for not having made any such clear announcements. Oh well...
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Jeff Kleist Writer, Marketing, Licensing 6 years ago
Lines to produce items like this must be booked months in advance. Christmas in July is very much a real thing, and there is literally no more room on the line, because they have to retool, and run the next guy. There's only so many expansion slots available, and so many people willing to move their fulfillment dates, and they've hit that wall.

Wish I'd preordered it myself, EBay would be calling :) honestly, the fact that the pip boy itself doesn't do anything killed my interest when I can prop up my iPad for free
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Greg Wilcox Creator, Destroy All Fanboys! 6 years ago
One has to wonder who's lucky enough to be sitting on a few dozen (or few hundred) of these that they've ordered just to resell on ebay for some huge holiday bucks. It seems there are usually a few resellers who manage to scoop up a bunch of LE sets and they make a mint on them because of the huge demand.

Personally, I'm just waiting for Ben Heck to bust out a working Pip-Boy unit that's self contained, doesn't have the need for a device and plays games via some sort of emulator. I can live vicariously through videos of that and not go broke paying too much for one of those collectibles.
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James Berg Games User Researcher 6 years ago
Glad I got mine quick. In terms of LE 'gimmicks', this one is pretty awesome
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James Boulton Owner, Retro HQ Ltd6 years ago
Or you can just download and 3D print yourself a pip boy. Now where's my enamel paint....
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