Android CPI well above iOS, rising 72% since March

iOS cost drop to $1.32 after peak in April, Android now $1.82

The cost per install for a game on Android has shot above that of iOS once more after a brief period of Apple's platforms proving to be the more expensive. The latest CPI data from Fiksu now puts the average cost on Android at $1.82 per user - whilst iOS sits at $1.32.

"There's definitely opportunity to reach a continually growing user base on Android, but it's going to come at a cost," says Fiksu's Glen Kiladis. "Android games costs for the month of May were nearly 40 per cent higher than iOS costs, a trend that can also be observed on a broader scale outside of just games. In fact, Android costs were up 72 per cent since March, while iOS costs were relatively flat compared to just 2 months prior."

"As we've mentioned before, these indexes include both incent and non-incent spending. As a result, iOS games costs are oftentimes lower than Android games costs as a result of increased spending on iOS on lower-cost incentivized networks. Nonetheless, this is the highest Android games costs have been during the past year.

"When looking at year over year trends, Android costs were up 31% while iOS costs were down 25%. In May of 2014, costs on both platforms were hovering around the $1.50 mark.

"These higher costs on Android are not unexpected. In our broader Fiksu Indexes, we've observed a pattern of increasing costs across the board. However, as advertisers consistently employ higher-value targeting and more precise audience segmentation data, we expect that loyalty rates will also go up."

More stories

Android cost-per-install down in July

Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI

By Brendan Sinclair

CPI continues to climb on iOS and Android

Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

By Matthew Handrahan

Latest comments

Sign in to contribute

Need an account? Register now.