Bioshock Infinite reaches 11 million sales

Take-Two CEO Strauss Zelnick reiterates that Bioshock is, "a really important franchise for us"

Bioshock Infinite has now sold around 11 million units, making it the most popular game in the series' history.

That figure was revealed by Take-Two CEO Strauss Zelnick at the Technology, Media, & Telecom Conference in New York, which was attended by Gamespot. Zelnick also put the lifetime sales of the Bioshock franchise at 25 million units, but the fact that Infinite represents almost half of that total will be encouraging to the series' fans.

Bioshock Infinite was developed by Irrational Games, which also developed the first game in the series. It was critically adored, but a long and expensive production and marketing process cast some doubt over how profitable it would prove to be.

Infinite had shipped 4 million units three months after its launch. However, in the current landscape of blockbuster game development, even 3.5 million sales can be considered a disappointment.

Take-Two's perception of Bioshock Infinite's success was further obscured by the dissolution of Irrational Games, the series' creator, less than a year after its release. Control of the Bioshock IP was subsequently handed to 2K Marin, which developed Bioshock 2.

However, even with the fluctuating price-points that come with distance from launch, 11 million sales is an impressive amount. Nevertheless, Zelnick was reluctant to pin down Bioshock's current status within the company, saying only that, "it's a really important franchise for us."

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