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Analysts: "Greed, fear, and the potential to change the world" will drive VR

Macquarie Securities sees virtual reality becoming a major platform

Analysts Macquarie Securities has warned that every company needs to be aware that virtual reality could become the next major platform. It made the comments in response to the news that the former lead designer of Google Search, Jon Wiley, is now the lead designer for VR products at Google.

"We believe greed, fear, and the potential to change the world are going to drive VR/AR," said a report from Macquarie Securities, authored by Ben Schachter, John Merrick and Tom White.

"For true believers that VR/AR is the next platform, the stakes are so high that they will invest significantly and move quickly. For unbelievers in VR/AR, they will look at what happened to all those that doubted mobile, and realize that even if they don't believe it, they had better be prepared just in case VR/AR does work. No one wants to be the Blackberry of the next platform shift."

Macquarie Securities suggested that while games and sports might be the launchpad for virtual reality as a platform it has the potential to enter every sphere of life like communication, enterprise, commerce, and healthcare. It will also become more and more important to investors.

The company also predicts that the technology will eventually be housed in contact lenses.

"However, the timing is uncertain and there will be many setbacks and lots of doubters. Yet, what we find critically important is that because the shift from desktop to mobile caught so many off-guard and so dramatically impacted the competitive landscape, every tech and media company is going to have to be prepared for just the possibility that VR/AR will become the next platform."

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Latest comments (4)

Lucija Pilic Journalist 4 years ago
I'm not so sure about it. VR is much closer to 3D tech than mobile industry. Everyone can use smartphone, but some people can't see 3D. Lots of people don't like it enough to buy 3D TVs, phones or consoles. The only industry in which 3D thrives, after being hyped endlessly couple of years ago, is cinema. And even there it stands as complementary tech. Likewise, every person feels differently entering VR domain. Every person reacts to it differently. We still read/hear a lot of stories from developers, struggling to make an experience that won't make you nauseous after 30 minutes. I don't think majority of those problems can be remedied until Q1 2016.

Then again, Wii didn't exactly come with superb motion tech back in 2006... Although, it had very modest price. Not sure Oculus and Morpheus will be that cheap.
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The company also predicts that the technology will eventually be housed in contact lenses.
*shudder* And here I thought the awkward head-mounted units would be the worst possible peripheral...

I agree with Lucija. I really don't see VR ever becoming as ubiquitous as smartphones. I can see it becoming more popular than 3D displays though - being someone for whom 3D cinema amounts to two hours of double-vision and a headache, I find VR far more comfortable in comparison.
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Julian Williams Founder, WIZDISH Ltd.4 years ago
One of the fascinating things about VR is that nobody really knows, and I think that's their point. I suspect some companies will get found out fairly soon but the whole movement won't come to a stop as it may have appeared to in the past. What we all have to get past is deciding that things that are inconvenient don't matter or that compromised solutions are good enough.
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Petter Solberg Freelance Writer & Artist, 4 years ago
I cant really see how you could compare Stereo 3D films to VR. Stereo 3D does not dramatically alter the experience (or cinematic language), but VR has the potential to completely change the way we experience and develop content. This is one of the reasons why traditional cinematic language does not translate well to VR (beyond the use of virtual cinema screens). I've been using 3D monitors for several years, and while there are a few decent examples of how the technology can be more than a simple gimmick, adding depth to a 2D image, the problem is essentially that current 3D stereo breaks the sense of scale, making everything look smaller than the 2D version. VR, however, preserves the sense of scale. The point of current VR is to use the visual information in such a way that it affects other senses as well. Even if you're unable to get the 3D effect of VR, head movement/tracking etc would still contribute to greater depth perception.

Edited 2 times. Last edit by Petter Solberg on 30th May 2015 10:53am

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