Microsoft is apparently keen to ignite interest in the Xbox One console in Asia, dropping the price in both China and Japan.
The Xbox One received a price cut of RMB 500 just before the launch of the PlayStation 4, seemingly an attempt to narrow the gap between it and Sony's cheaper price-point.
According to a report from Tech In Asia, which translated an official release from Xbox China, the price of the Xbox One with Kinect has been cut by a further RMB 500 to RMB 4299 ($693). The version without has received an even steeper cut, from RMB 3699 to RMB 2999 ($483).
Xbox One enjoyed a stronger launch period than it did in Japan, a market in which the brand has always struggled to gain a sure footing. Indeed, it has sold little more than 50,000 units in Japan since it launched there in September last year.
Now, according to DualShockers, Microsoft has introduced a "discount campaign" that will cut the its price by ¥5,000 ($41) ahead of the launch of Psycho-Pass: Mandatory Happyness, a console exclusive based on a popular IP.
It is unclear whether the price will revert once the promotion has finished, though Microsoft now has form in extending these promotional price drops indefinitely.