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Diablo gets microtransactions as Blizzard experiments

No plans to bring the feature to Europe or North America

Blizzard is experimenting with adding microtransactions to Diablo III, but they aren't currently planning to do any of that experimenting in the US or Europe.

Patch 2.2 includes a new currency called Platinum, timed experience boosts and cosmetic items. There'll also be a new UI to help support these new additions.

"While the above features will not apply to this region, players will still benefit from some of the quality of life perks tied to these additions, such as a streamlined UI for selecting cosmetic benefits like pets and Collector's Edition wings," said community manager Brandy 'Nevalistis' Camel.

"We recognize that many players have expressed an interest in microtransactions being added to Diablo III. While we may explore this model in some regions, we have no immediate plans to implement such purchases or the aforementioned features anytime soon for the Americas region."

An almost identical post on the EU forums clarified microtransactions would not be made available there either.

It's not the first time Blizzard has experimented with the game's model. When Diablo III launched there was fuss around its real-money auction houses, which allowed players to buy and sell loot for actual cash - one player even claimed to have made $10,000 buying and selling through the platform - but Blizzard closed the service in September 2013.

"When we initially designed and implemented the auction houses, the driving goal was to provide a convenient and secure system for trades," said Blizzard's John Hight at the time.

"But as we've mentioned on different occasions, it became increasingly clear that despite the benefits of the AH system and the fact that many players around the world use it, it ultimately undermines Diablo's core game play: kill monsters to get cool loot."

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Latest comments (4)

Alfonso Sexto Lead Tester, Ubisoft Germany6 years ago
"We recognize that many players have expressed an interest in microtransactions being added to Diablo III"

After more than 600 hours in the game, I didn't meet a single person who thinks that way... maybe I was just unlucky but...
TBH. If we still play this game instead of "Path of Exile", the "classic" boxed model is one of the reasons. Let's also not forget that PoE is free and D3 is not.

We'll see. I don't care as long as it's "innocent" stuff like this. But this will most likely annoy more than one person out there.
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Anthony Gowland Director, Ant Workshop6 years ago
Localising your game's content (not just the text) to match the customer desires in different regions is smart. Blizzard have obviously recognised that Western players would be strongly against this monetisation, and see it as "pay to win", whereas in other territories (particularly Eastern) players expect and even ask for the ability to be able to pay to speed up their progress.
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Klaus Preisinger Freelance Writing 6 years ago
Ever since the auction house was removed, I found the game to be more relaxing. You can think of f2p and microtransactions what you want, but I found myself to have a higher level of cautiousness towards anything happening in a f2p/mt game. The result being that I feel being taken out of the game to some degree and enjoying it less. D3 is what it is period. Path of Exile is a game where I end up questioning ulterior motives too much.

Not that any microtransaction in D3 would have that effect. My perception of the game centers mostly around loot and experience progression. Boosting those things for money will have a negative effect, while mere style upgrades might not affect my experience at all. Microtransaction bikini skin? Sure, why not. But take another game, where "fashion" progression is part of the experience and my answer might be different again.
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Show all comments (4)
Alfonso Sexto Lead Tester, Ubisoft Germany6 years ago
@Anthony: Actually and now that you mention that, wasn't World of Warcraft fueled my some short of "Playtime tickets" in China or Korea? Do you know something about this?
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