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Xbox One is best selling console during the holidays

Microsoft looking to keep momentum with "special price" of $349 starting Friday

Microsoft just sent word that its Xbox One console was the top-selling console in both November and December in the US. And "weekly average sales during these months outpaced Xbox 360 by 50 percent at the same point in its lifecycle," the company noted. To celebrate the holiday sales success, Microsoft said that it's introducing a $349 price point starting on Friday - although in reality, it's actually a continuation of the holiday pricing that helped the company get the sales lift.

"Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer," said Mike Nichols, Corporate Vice President of Marketing for Xbox. "We are thankful for all the excitement for Xbox One this holiday and proud to offer more fans the amazing games lineup, Xbox Live gaming community, and continual innovation that Xbox One fans have come to enjoy."

In addition to the hardware sales (exact figures weren't provided), Microsoft commented that "Xbox One sold more games throughout November and December in the U.S. than any other current-generation platform, with Xbox-exclusive titles receiving eight Game of the Year Awards and 67 nominations from the media. Also this holiday, Xbox 360 became the best-selling seventh generation console of all time in the U.S. On the strength of Xbox One, Xbox 360, and a strong games lineup, fans spent more time playing Xbox this holiday than ever before."

Next-gen hardware was big overall in 2014. The NPD Group will be sending over dollar sales for the year soon.

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Latest comments (2)

Paul Jace Merchandiser 4 years ago
"Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16
I don't see why they dont just make the $350 price point permanent, especially since it's been working so well for them. But the biggest news of all:
Also this holiday, Xbox 360 became the best-selling seventh generation console of all time in the U.S.
Considering how much of a monster hit the Wii was in the US(and the rest of the world) from 2006-2009 that is a pretty big accomplishment for Microsoft. It's also one that won't likely be surpassed as the PS3 was in a distant third(thats gotta suck for Sony going from first to last place within two generations) in total US sales last gen. While Microsoft should be applauded for this achievement(pun intended) hopefully it doesn't go to their head when deciding on which features to put into the Xbox One's successor.

Edited 1 times. Last edit by Paul Jace on 16th January 2015 11:49pm

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Jeff Kleist Writer, Marketing, Licensing 4 years ago
They're going to make it permanent, they're waiting fir a big press conference, and a better idea of how Sony will respond. They need to see what happens so they can do aeurope as well.

What so,d PS4 to the mainstream last year was $399 vs $499, not 1080p, or paranoid delusions, or Sony's propaganda. The scenario was repeated over and over again in every store I did interviews and surveys at. And the same thing repeated this year. $279 for anXbox One with two games after gift card Black Friday is pretty sweet
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