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Xbox One beat PS4 on Black Friday - report

Analyst claims Microsoft's lower price point gave it 53 per cent of the total spend, PS4 had 31 per cent

The Xbox One was the best-selling console on Black Friday, taking 53 per cent of the market on the biggest day for retail in the US.

According to the analyst firm Infoscout, which gathered its data from more than 180,000 receipts from major retailers, the PlayStation 4 had just 31 per cent of the Black Friday market spend. The Xbox One was also the top-selling console at both Walmart and Target, the two biggest electronics retailers in the US.

This will do down as a win for MIcrosoft, which has trailed Sony in terms of console sales ever since the new generation launched last year. In October, the company implemented a temporary $50 price cut for the holiday season, bringing the Xbox One's price below that of the PlayStation 4 for the first time.

Microsoft has since reported a significant increase in the Xbox One's performance, so this report is very much in line with recent trends. The PlayStation 4 is still far ahead in terms of overall sales, but EA CFO Blake Jorgensen recently said that its lead was narrowing all the time.

Infoscout's data put EA's Madden NFL 15 as the most popular game on Black Friday with an 8.4 per cent market share, just ahead of Activision's Call of Duty: Advanced Warfare with 7.3 per cent. The toys-to-life concept also performed well, with Skylanders Trap Team and Disney Infinity: Marvel Super Heroes taking the third and fourth biggest slice of the total spend.

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Latest comments (19)

Jeff Kleist Writer, Marketing, Licensing 4 years ago
The lower prices were a big part of PS4's success last year. Parents walked in, saw $100 difference And whammo

Then act that Target was offering a $50 gift card, and Best Buy an extra controller on top of$70 off didn't hurt either. I didn't hear anyone talking about, or see anyone buying PS4 in the line or in the store. Now I don't think that's hugely significant given the prices, but I figure this will do what Microsoft needs it to:restore equilibrium. Pretty much everyone I know stuck with their current brand, a trend that will likely prove broadly true.
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Craig Burkey Software Engineer 4 years ago
I switched from the 360 to PS4, the lack of Backwards compatibility meant I had no ties to the Microsoft platform and was anxious to play some of the PS4 remasters of PS3 exclusives like The Last Of Us which I hadn't had the opportunity to play. Another major factor is the perception that multiplatform titles will play best of PS4... That said my 360 will one day RROD and I'll be looking for a replacement, I'd be willing to pay extra for a 360 with XboxOne functionality in the same box.
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Terence Gage Freelance writer 4 years ago
I'm amazed this got reported as though it should be taken seriously. For clarity, last year they claimed to have received information from over 102,000 receipts, but only 1500 of those had information about game hardware or software purchases. Similarly, they estimated that the Xbox One sold twice the number of the PS4 last November whilst in reality the PS4 sold 230k more units.

For what it's worth, I do believe the Xbox One will have outsold the PS4, but I doubt it will be by this wide a margin, and historically this site has proved they're not to be trusted. Much less, it being reported on a reputable site as though it were fact.

More info here: http://m.neogaf.com/showpost.php?p=140962984
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Show all comments (19)
Carlos Brandão Director, Game Rental4 years ago
If that is really true, Microsoft proves that was never silly and made a great move, positioning very well in this tough market. Although Sony is known for its innovation, Microsoft can copy and do better...

Edited 1 times. Last edit by Carlos Brandão on 3rd December 2014 6:23pm

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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
This analyst company has a flawed methodology for cyclic products.

They poll largely the same group of people. If the majority bought console A last year, it's highly unlikely that same group will buy Console A again this year.

Besides, they were wrong last year.
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Pete Thompson Editor 4 years ago
Goods news for Microsoft, looks like the price cuts are doing what they intended, especially as Sony seem to be strapped for cash and can't really afford do the same..
You can now pick up an Xbox One in the UK for £269.99 from amazon.co.uk which is great news for those of us who do not reside in the States. Prior to this the $ sign was simply replaced with a £ sign and customers looking for a new XO console were expected to be grateful that a new console in the U.S was $369.99 and £369.99 in the U.K with no regard for exchange rates..
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Nelsun Rivera Mixed Media 4 years ago
With all the strategic price drops and bundles on the manufacturers side on top of the retail outlet incentives along with heavy marketing I actually expect the XBoxOne to come out on top. If it does not then what more can MS do? More price cuts? Even more agressive marketing? It would probably be the best case scenario for the consumer if MS wins Black Friday since Sony will most likely react with some cuts of there own.

That said, I actually hope this is true if only to back up these claims from such an unreliable source that are being reported as fact by a few of the sites I trust and frequent like GI. This would be the second or third article on this site that seems more like click bait than anything else. Don't fall into this behavior GI. Now the internet has created the perception that these numbers are true and I think that is exactly what this "battle" is about right now. A matter of perception that one console is better than the other in turn selling better as a result. As in all business, take the mind and the body and wallet will follow. Thing is, if you want my mind and wallet then it will only happen with correct information. Then again, we are on the inside so we have an advantage over the average consumer that simply does not care for these numbers and statistics. They listen to their friends with the power of word of mouth or go with the cheapest option. Once they perceive a brand in a certain light they run with it. This is making out to be quite an interesting generation. So much in the air with the Games Industry in such a state of flux.

Edited 4 times. Last edit by Nelsun Rivera on 1st December 2014 6:26pm

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Jordan Lund Columnist 4 years ago
Numbers are based on self reporting which immediately invalidates the entire process, plus as others reported, they were way off base last year.

Best bet is to wait for the NPD. But I will say that it would make sense for Microsoft to be on top. The Black Friday sales I saw had the PS4 at full price (with bundled software) and the Xbox One selling at $329.99, $20 less than Microsoft's discounted price of $349.99.

For me though the big surprise locally was that the Wii U was sold out across the board. Those numbers could end up surprising everyone.
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Roland Austinat roland austinat media productions|consulting, IDG, Computec, Spiegel Online4 years ago
If you are a game developer, will news like this make you switch from PS4 to XB1 as your lead development platform though?

Edited 1 times. Last edit by Roland Austinat on 1st December 2014 10:04pm

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Tiffany Toms News Editor/Asst. Director/Reviewer, Anjel Syndicate4 years ago
This is interesting, because the video game store where I work, we sold out of PS4 GTAV/Last of US bundles and barely moved the Assassin's Creed Unity XBone bundle!
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
Roland, I really, really, REALLY hope not.

If your studio makes such long term important decisions on a single faulty report from an untrusted source, you're business is probably already in danger anyway.
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
@Craig,

The backwards xmpatibiliy thing has been complained about since the 16-bit era. And you know what? Very few people actually care.

Five percent of PS3 users used the PS2 compatibility, at a cost of $30 per unit give or take. To do the same nDbox one would cost at least double that. Emulation via software is impossible, even top end Pcs can't do it, there simply aren't eniugh horses, nor many other aspects like clock speed workable. You might see Original Xbox compatibility, but 360 is out of the question.

Sinceeveryone has now standardized on x86, this should not be a problem on the hardware level in the future.

@Jordan

WiiU had low stock levels at the Best Buys, WalMarts and Targets I visited. Its not surprising, combined with the usual push that core Ninteno titles generate thst they'd sell out on Smash

@Rolnd. I'd say that depends on your tastes as a developer, and how the new tolls coming in the spring are looking. I don't think anyone is switching now, but people might be for projects starting this time next year. It really depends on what kind of game you're making, the resources available to you, and personal preferences at this point.
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
@Pete

Cost of doing business is much higher in Europe, as you have over two dozen governments in less than the same space.

Strangely, your Blu-Rays, especially box sets are astronomically cheaper. Superman is $17 shipped rightniw. Same thing from Amazon US is $65. I think 2/3 of my box sets easy have your ugly ratings markers all over them ( any way you guys can lobby for them to be remove able? The only more objectionable thing is the French laden Canadian discs. My French Blu-Rays have less French on them, no imno kidding)
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Adam Campbell Game Manager, Azoomee4 years ago
If you are a game developer, will news like this make you switch from PS4 to XB1 as your lead development platform though?
I think the lead platform should be PC in any case and regardless of sales, which shouldn't determine this decision.
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Klaus Preisinger Freelance Writing 4 years ago
Considering how horribly broken many games of 2014 were, it will be quite some while before any console can trump the other by being lead and getting those extra 10%.

Even then 900p vs 1080p argument is problematic, considering most TV sets could not handle FullHD, if a PC provided it. Especially Samsung has a knack for manufacturing TVs with native resolutions that are not 1920 by 1080.
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Craig Burkey Software Engineer 4 years ago
@Jeff the difference is my NES,SNES,PS1,PS2,N64, & Wii still work and the Wii was specifically bought to replace my Gamecube that had partially failed... the 360 doesn't fill me with confidence it failed once within the 3 year repair window and touch wood hasn't had any issues since it was replaced many moons ago, but I know in my heart it will fail one day, and I bought it almost 7 years ago in a prolonged generation in which I just got a job with a reasonable income to spend on games so my 360 game library consists of ~79 games which I'm not willing to just dump.
So to summarize why the 360 - XO BC is different:
-Poor Reliability of the original Hardware
-Extended Generation contributed to larger game collections
-Gamer Generation increased disposable income contributed to larger game collections

Pretty much what I'm saying is, there is a Microsoft have a guaranteed 360 purchase in the future, if they want to pull me into the XO userbase, that is their opportunity, I don't think I'm that unique.
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
@Craig. The raw, wholesale cost of providing backwards compatibility is about $25 more for a whole new console. The PS2/3 accomplished this first by using the PS1 CPU as its sound processor. The PS3 mounted the emotion engine to the motherboard, which cost nearly $30 per unit. X360 would require something similar, except the cost of the APU currently used in the super slim is about $60. So since 5% of people at the height of the hardcore era of PS3 used the feature on even a semi-regular basis, what is the motivation for either Microsoft or Sony to spend tens of millions redesigning their boards to integrate a $60 chip that a minority's of their users care about? You're talkng $120 million just in the consoles they're moving this Christmas.

360 and PS3 will be $99 soon enough, and then you can load up. ThePlyStatin Now service is very much about trying to move things like this to an app or small box based platform that won't need refreshing it's thr saw same as then able industry, they're trying I kill cable boxes because they cost half a billion dollars a year to manufacture, design and support. So in other words, it is highly I unprofitable both financially and in th(my personal opinion silly and unworkable) way they want things to go.

Microsoft has a 360-mini in their back room somewhere that was designed to be likeFireTv, and if that was attached to an EA ACCESS style service, probably the most workable model. Sign up for a year or two, get discounted or free hardware. That in my opinion is the future of the gaming catalog. Movies had their catalog sales choked out by Metflix, but since gaming has no catalog sales for the most part, it's a good way to get revenue flowing.

@Klaus
1080p TVs are now common. The issue is that most people value size over everything, and they also don't sit close enough. While a 55 inch television should be viewed from 6 feet away to resolve 1080p, most people are ten feet, or farther. The 900 vs 1080 imootexcept in propaganda. Virtually no one who doest have their nose pressed against the screen can actually tell the difference in motion. In my experience, if looking to deal with the Joe Six Pack consumer, no matter what platform you're developing for, they're far more impressed by filtering and effects that the extra headroom allies than additional pixels. Because they'd never see them anyway :)
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Craig Burkey Software Engineer 4 years ago
@Jeff I know it will cost more, I'm willing to pay more, MS were willing to bump up the cost of the XO at launch with the dead weight of Kinect and that is still available as an option to customers, My ideal solution would be provided in some sort of dongle so existing XO's can be upgraded to provide 360 functionality but if that isn't feasible a limited run of premium consoles is also an option for them.
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
@Craig

Kinect was not dead weight, it's just that gamers were too blind, and too wrapped up in Sony propaganda to see it. Amazon certainly doesn't think it's dead weight, as they hired away a lot of the team and just released the Echo, which does much of what Kinect as supposed to do. (Microsoft needs to release an audio only Kinect btw).

A dongle is impossible. And again, the cost of doing this is prohibitive they would have to charge you just as much as a 360, and since the 360 disc drive based DRM is not in the One, it's completely and utterly impractical. The sheer cost of redesigning the board to allow access from an add-on daughter board to the memory and graphics systems alone make it too expensive for the number of people who care. And that's before we get to the massive increase in the cooling system and completely redesigning the internals to deal with the much hotter running 360. It is impractical on virtually every level for the tiny audience that actually wants it enough to pay for it. they could take all that money, port the top 50 titles, and still have piles left over.

Every attempt at this, from the Super Game Boy to the Power Base Converter has not sold well whatsoever. People claim they want it, but the dollars don't lie stockpile some 360 slim and Euper Slims if you're that worried, you can get them for as little as $79 now. Which is way less than the premium Microsoft would end up charging you for the system your ant to buy
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