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Take-Two CEO has doubts over mass appeal of VR gaming

"I'm happy to have other people spend loads of dough on R&D" - Strauss Zelnick

Take-Two CEO believes that the games industry isn't ready for virtual reality technology just yet, even though several companies are looking toward launching consumer headsets.

Speaking to Bloomberg, Zelnick expressed his reservations about VR gaming, based on his own experience with a headset developed by Microsoft. When asked if Take-Two is ready to support VR, he replied, "Not yet."

"Part of it is we need to see how the headsets roll out and how we can best deliver an experience," Zelnick said, as reported by IGN. "We are concerned that you'll play our games for a long period of time. We don't want people getting nauseated.

"And also, having had the experience, I'm not sure how long you want an immersive headset on your head. We'll find out."

According to Zelnick, this fits in with Take-Two's general strategy of being a, "fast follower." He noted that, if enough consumers show their interest in VR headsets, "we'll be first in line to give it to them."

"We see no reason to innovate in terms of business models," he added. "No one else can make our intellectual property - only we can. I'm happy to have other people spend loads of dough on R&D."

The emergence of VR has been a hot topic in the industry for more than two years, but the market leader, Oculus VR, appears to be closing in on a consumer release. The company locked down the consumer hardware specs several months ago, and CEO Brendan Iribe described the wait for launch in terms of "months" rather than years.

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Latest comments (2)

"According to Zelnick, this fits in with Take-Two's general strategy of being a "fast follower." He noted that, if enough consumers show their interest in VR headsets, "we'll be first in line to give it to them."

No, no you won't. That's exactly what fast followers don't get to do.

>pedant off<
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Marty Howe Director, Figurehead Studios6 years ago
Hey Strauss, get a VR dev kit and do some tests with Grand Theft Auto in first person mode. Should take a few days or 1 week to tweak it and get it playable and feeling good (not months and years, unless your stupid)

Then add VR support to your next GTA game. Everyone will play it, people won't eat, go to the toilet, pay bills etc.

It's so easy to do, you have the power and the money. Piece of cake.

Nausea for players is something every game will have. In time, the human body will learn to adapt. The same way we've adapted to big screen tv's, touchscreens etc

Edited 2 times. Last edit by Marty Howe on 21st November 2014 11:59pm

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