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8th July 2021

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Iwata explains why US, Europe need to wait for New 3DS

Nintendo president says handheld refresh not needed because original 3DS is "at an earlier stage of popularization" overseas

Earlier this month, Nintendo launched the New 3DS and New 3DS LL in Japan, bringing an extra thumbstick, better 3D functionality, and added horsepower to the company's line of handhelds. In a post-earnings briefing with investors today, Nintendo president Satoru Iwata said the new systems combined to sell 234,000 units in their first week on sale, more than any other hardware refresh the company has ever released.

Despite that promising start, Iwata said Nintendo won't be launching the systems in the US and Europe this year. He also acknowledged that Western gamers would only see a relatively thin slate of big 3DS releases this holiday season (just this month's Super Smash Bros. along with next month's Pokemon Omega Ruby and Pokemon Alpha Sapphire).

"Based on these observations, some might wonder if, apart from the domestic market, the sales of Nintendo 3DS will really be able to gain momentum in the overseas markets," Iwata said.

Iwata then noted that the 3DS is at a different "stage of popularization" in Japan than in the US and Europe. The handheld is nearing lifetime sales of 17 million in Japan, or about equal with the lifetime sales of the GameBoy Advance. As a result, Iwata said the 3DS' addressable market has nearly been reached, and the launch of the New 3DS was necessary to grow sales once again.

"To the contrary, neither of the cumulative sales figures of Nintendo 3DS in the U.S. nor Europe is more than that in Japan despite, based on the historical performance, bigger sales potential," Iwata said. "In short, Nintendo 3DS is still at an earlier stage of popularization in these two markets. Also, the difference in market characteristics shows up in the software sales pace. In the Japanese market, both hardware and software tend to sell during a short period along with a quick spread of information on them. In the U.S. and Europe, on the other hand, highly acclaimed games are likely to be longtime sellers."

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8th July 2021

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Latest comments (3)

Gareth Martin Senior Progammer, Coconut Lizard6 years ago
Well this is a great way to turn developers off of the new handheld...

Won't delaying the release of the "New 3DS" cause more people to buy the old one, and then choose not to buy the refresh when it rolls in?

Edited 1 times. Last edit by Gareth Martin on 31st October 2014 10:26am

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Jamie Read 3D Artist, Neon Play Ltd6 years ago
That's a pain. I was actually looking to upgrade to an XL at some point and was putting it off until the new design was released over here. Seems like a waste to develop games that utilise the new 3ds features, when it's only been released in one region.
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Jeff Kleist Writer, Marketing, Licensing 6 years ago
Slow me to translate:

"Kids want the hot new consoles from Microsoft and Sony this Christmas, so rather than throw good money into the toilet, we choose to wait to,launch at a time when what most people will see as a minor hardware refresh won't get stomped. Besides, the toilet is already stopped up with water WiiU money :)"

I wouldn't be surprised if this never actually launches here, since Nintendo Next could show up as early as E3. Not saying it won't, just saying that they possibly will hold it off, as there's a lot more competition for that dollar outside Japan
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