Xbox console sales jump 102% in Q1

Microsoft's revenue during the first quarter increased 25% to $23.2 billion

Microsoft today announced its earnings for the first quarter ended September 30, 2014. Total sales were up 25 percent to $23.2 billion while earnings per share actually dipped 13 percent to $0.54. The company saw a boost from Surface revenue of $908 million, driven by the Surface Pro 3, while the Xbox business also grew with Xbox console sales increasing 102 percent for the period.

Microsoft said that it sold 2.4 million Xbox consoles (presumably most of which were Xbox One) as the Xbox One launched in a total of 28 new markets. All told, Devices and Consumer revenue grew 47 percent to $10.96 billion.

"We are innovating faster, engaging more deeply across the industry, and putting our customers at the center of everything we do, all of which positions Microsoft for future growth," said Satya Nadella, chief executive officer of Microsoft. "Our teams are delivering on our core focus of reinventing productivity and creating platforms that empower every individual and organization."

Microsoft recently unveiled its next operating system, Windows 10, which is slated to launch sometime in 2015.

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Latest comments (4)

Aleksi Ranta Category Management Project Manager 4 years ago
Would love some actual sellthrough numbers. Without sellthrough there is no business, not in retail anyway, not in the long run.
Shipments increased yes, but has the sellthough increased along the same lines? Give me numbers! Show me the Money! :)
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Where they would have some idea of sell-though... they wouldn't know accurate numbers.

Are people happy with this (XBone) result? 2.4m during a "quiet" quarter isn't too bad - but this was during new country launches, price cut/unbundling of Kinect. And new models will always result in higher shipments to retail.
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Aleksi Ranta Category Management Project Manager 4 years ago
Microsoft is in the know of the sellthrough, im pretty certain.. im sure most of the customer rebate models every country has in some way or form and the follow up of marketing activities, require sellthrough reporting to Microsoft to be applicable.

It is easier to report just shipments ofcourse, but regarding any business where there is a middleman somewhere down the line, sellthgough = the state of the business. It Is easier to oversell to retailers/distributors than to end-users.
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Nick Parker Consultant 4 years ago
Sell-in is a dream, sell-through is reality.
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