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Battlefield 4 "absolutely" damaged player trust - DICE

Producer David Sirland says the studio has made changes to ensure they won't see a repeat of last year's launch problems

In March, EA CFO Blake Jorgensen told investors that the publisher hadn't "seen any damage" to the Battlefield brand after a litany of issues impacted Battlefield 4 in the months following its launch. The current messaging to players is a bit different, as DICE LA producer David Sirland told GameSpot today that the audience's faith in the series clearly took a hit.

"I can absolutely say that we lost [player] trust in the game's launch and the early parts of the year," Sirland said. "We still probably have a lot of players who won't trust us to deliver a stable launch or a stable game. I don't want to say anything because I want to do. I want them to look at what we're doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing."

Sirland said he was certain the launch of Battlefield Hardline would not be a repeat of Battlefield 4's launch, due in part to an earlier beta testing period. (The Battlefield Hardline beta was held in June, and its release was subsequently pushed back from this month to early next year in response to fan feedback.)

"It's just a giant project, any Battlefield game is a giant project," Sirland said. "And the more input you can get early, the better, and the more you can be open with changes you're making or ideas you have, the better, I think. Because our community is much smarter than we probably give them credit for."

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Latest comments (4)

Arjen Meijer Owner, RedCell6 years ago
Well I'm one of those who's trust is gone, these kind of posts however are winning it back a little. Just be honest and say what's up works best, especially admitting mistakes where made. I used to play BF a lot, and moved over to BF4 on launch, expansions and all included, but maybe only played it a few hours due to the issues it had, making me believe it's been a poor investment.
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Pete Thompson Editor 6 years ago
I'm also one of those who lost trust. I reluctantly bought Battlefield 4 on XO & X360 after all the issues that BF3 launched with, but I've not pre-ordered BF Hardline yet, I'll wait to see how that pans out upon launch.. I also bought premium for BF4 (and BF3) and as yet I have not even downloaded the first DLC.

I hope to one day see the return (again) of the MoH series along with the characters from the Bad Company games, as the two recent additions to the MoH series and the two BFBC games were just brilliant for people who prefer campaign to online..
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Julio Dutra System Analyst Pleno, Hoplon Infotainment6 years ago
"I will starts my opinion saying i love battlefield. From the Battlefield 1942 to Bad company, and of course BF3 and BF4. This year I bought a new gpu capable to run BF4 on highest graphics. But i am too sad, and I think I will never buy another game from DICE and EA if nothing changes.
Put all bugs and network problems aside, I asked you to only think about it: You bought a game that promesses multiplayer and does not deliver oficial servers to play. You are now on hands of clan servers that kick off you from match at each 20 mins. To solve this you buy premium edition or maybe pay for slots on that clan servers, another couple of bucks.
A the end you pay the money for two AAA games at least and are still not playing multiplayer.
I am not a fucking idiot. EA and DICE you will not treat me as retard because im not."
This words are from a person i know. I cant say he has not a point.

Edited 3 times. Last edit by Julio Dutra on 8th October 2014 6:28pm

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Max Kaftanati President, Galaxy Gaming6 years ago
If you really want to apologize, give BF4 players special discount price on the next BF game, or offer BF4 Premium at the discount rate (at the decent discount, not the lousy $10 off) or egift cards. Nobody will care for these sad letters unless you back them up. For me, BF4 pre-order was the last pre-order I'll ever do, there is no incentive doing so - that extra "free" DLC you get with it, you are buying again anyway when purchasing BF4 Premium. But it's the same pattern with BF games starting with the launch of BF3 - paying for the "free DLC" anyway because you will buy Premium, or you will be like kicked off servers because of missing maps or "premium players only" crap.
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