Game devs urge you to write Intel in response to #GamerGate

Richard Lemarchand warns of "chilling effect" Intel's decision to remove ads from Gamasutra has on editorial content

Following a bevy of complaints from #GamerGate supporters, it was revealed recently that chip maker Intel decided to pull its advertising support from Gamasutra, which had published an editorial espousing equality in video games. The #GamerGate crowd took it as an attack on games and gamer culture itself, and ultimately made enough noise to cause Intel to act. Now developers are pushing back, employing social media to urge their peers and individuals who don't support #GamerGate to write to Intel on the company's Corporate Responsibility Contact page.

Former Naughty Dog designer Richard Lemarchand, tenured Associate Professor in the Interactive Media & Games Division of the School of Cinematic Arts at the University of Southern California, wrote a letter to Intel voicing his concerns about the company removing its ads, and he rallied his peers on Facebook, noting "it's crucially important that they hear from anyone who agrees with me, and others like me, in as large volume as possible and as quickly as possible."

In his letter to Intel, Lemarchand writes, "It is extremely unsettling that a campaign like GamerGate has, with Intel's support, sent a clear message to Gamasutra that discussing certain types of ideas is a high-risk proposition for the site. The 'chilling effect' that this creates, again with Intel's support, sets a very dangerous precedent for game culture, and for games as a cultural form: something about which I care very much indeed. As a naturalized American citizen who values freedom of speech very much, I cannot [emphasize] how disturbed I am by this turn of events and Intel's role in it.

"I hope very much that you at Intel will reconsider your decision. Gamasutra is but the latest victim of a tiny but extremely vocal, toxic and harmful game-related subculture who have caused incredible harm to the highly creative and skilled, yet often very vulnerable emerging community of new video game designers."

Greg Costikyan, designer at Loot Drop, made a similar plea, describing Intel's decision "as a result of pressure from the vile slanderers of the Gater community." He added that "they need to understand that this is a serious mistake."

And International Game Developers Association founder Ernest W. Adams chimed in as well, pointing to the same Corporate Responsibility Page at Intel. "I am gravely disappointed to learn that Intel has stopped advertising on the game developer Web site Gamasutra in response to pressure from gamers with an anti-diversity agenda. You should be aware that many game developers have been made the target of an orchestrated campaign of criminal harassment for their belief that video games should be for everyone, and Gamasutra also supports this view. Some developers have even been driven from their homes in fear for their safety," Adams wrote.

"By withdrawing your support for Gamasutra, you are sending a message to the game community that Intel, too, opposes diversity in games and is prepared to side with bigots and bullies."

For its part, the IGDA had already condemned the "abhorrent behavior" in late August, following threats made to Zoe Quinn and Anita Sarkeesian.

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Latest comments (12)

Patrick Frost QA Project Monitor 6 years ago
Shouldn't the headline read "write to Intel" rather than "write Intel" ?
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development6 years ago
Yes it should. But probably even better to let this unfortunate subject just expire by itself instead of keeping it in the mind.

Edited 1 times. Last edit by Paul Johnson on 3rd October 2014 7:00pm

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Nicholas Lovell Founder, Gamesbrief6 years ago
James is American (I think) or at least an editor in America and Americans long ago dropped the "to" from "write to". But that's slightly off topic :-)
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Show all comments (12)
James Brightman Editor, North America, GamesIndustry.biz6 years ago
Yes, I'm 100% American, and yes, it's acceptable to write someone and not just write to someone in American English. But yeah, off topic :)
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Klaus Preisinger Freelance Writing 6 years ago
I hereby declare open, the constituting meeting of the official club for the grammatically correct application of web based social pressure towards colonial corporations. One cannot make a stand against misguided subversion of editorial content, whilst being linguistically misguided oneself. After all, the certitude of her subjects ongoing ability to speak, read and write proper English, is Her Majesty's softest cushion at night. That and the pillow made from the skin of baby Yankee traitors.
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development6 years ago
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Tom Keresztes Programmer 6 years ago
Why would Intel sponsor a site where the last technical (programming) article was published a year ago?
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Neil Young Programmer, Rebellion Developments6 years ago
@Tom : think that's just an issue with the categories on the site - in the last few days they're had news items on DX12 and C++ optimization.
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Konstantinos Giatilis NA 6 years ago
A chilling effect? I would consider calling your customers (consumer base) names. posting racist remarks on twitter and gloating about how you end careers with a click, is a sure fire way to lose sponsors.

Or was I mistaken?

This is the Editor At Large and the site's former News Director.:

Some of my favorite from this person you want Intel to support:
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Tanya Rei Myoko Programmer 6 years ago
I support Intel's decision. If you read gamasutra's article, and the author's replies on twitter (She flat out told a gamer "I hate U" (SIC)) it's clear the article was just an inflammatory attack on it's readerbase, and the response is exactly what we'd expect from such bigotry. We do the same thing when Rush Limbaugh makes bigoted remarks. We go after his advertising.

Frankly, the people who made Intel apologize lied to them about what the article was about. It wasn't about equality, it was about insulting gamers (the opposite of equality)

Edited 1 times. Last edit by Tanya Rei Myoko on 4th October 2014 9:42am

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Maged Hamdy Studying Computer Science, Rochester Institute of Technology6 years ago
So apparently it's okay to write an article that inspired the doxxing of a 10 year old, several female AND male gamers/youtube personalities, and the release of the bank information of a transgendered teenager?

Stop 'writing to intel' and start 'writing to these journalists'

Misogyny, harassment, aren't the issue here.
Using misogyny and harassment as a defense for your lack of standards all the while attacking and harassing women and men is the issue here.
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Bjorn Larsson CEO/EP/CD, Legendo Entertainment6 years ago
Gamers certainly do not seem to form part of Gamasutra's audience. And, apparently Gamasutra isnít Intelís audience either. In light of which Intel did right.
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