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PewDiePie signs with MLG

Episodes of YouTube star's BroKen podcast to air first on eSports outfit's online streaming platform

PewDiePie (real name Felix Kjellberg) is inextricably linked to YouTube, where he boasts a following of more than 30 million subscribers, but the Swedish gaming personality is expanding his broadcasting base. Major League Gaming today announced that beginning tonight, new episodes of PewDiePie's BroKen podcast will debut first on its MLG.tv video streaming platform, 24 hours before they're posted anywhere else.

"We're excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world," said MLG VP of programming Ryan Wyatt. "Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show BroKen. This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing MLG.tv line-up."

Both the streaming site and the podcast are relative newcomers. MLG.tv launched last November, while BroKen launched late last month. The first two episodes of the podcast were posted onto YouTube and SoundCloud.

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Latest comments (4)

Steve Wetz Reviewer/Assistant Editor, Gamer's Glance7 years ago
This business deal is a no brainer. As much as I don't care for PewDiePie, he's bankable and his audience clearly intersects with MLG (their Venn diagram could probably be constructed with a single circle). This should easily drive high traffic to MLG.tv and eSports in general - after all, Let's Plays made Pewds the 30 million sub man to begin with.

Edited 1 times. Last edit by Steve Wetz on 15th September 2014 6:11pm

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Tim Carter Designer - Writer - Producer 7 years ago
One small hitch....

To comment on esports gaming, you need to be a good player. You need to have some skill, some insight into the game.

Pew only knows how to scream while runs around.

Edited 1 times. Last edit by Tim Carter on 15th September 2014 10:14pm

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Steve Wetz Reviewer/Assistant Editor, Gamer's Glance7 years ago
@ Tim,

Counterpoint - plenty of washed up athletes do commentary on sports. If Trent Dilfer can be a football commentator, Pewds can be an eSports commentator.
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Show all comments (4)
Andrew Goodchild Studying development, Train2Game7 years ago
It doesn't sound like he is commentating, rather doing an entertainment show that is to eSports what Baddiel and Skinner were to football in the 90s with "Fantasy Football League", although it seems it will cover more than esports.
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