Fergal Gara on PlayStation Vita: "It's proving remarkably resilient"

Sony UK chief sees a new, more specialised future for the device

Despite a history of middling sales figures, Sony claims they aren't giving up on the PlayStation Vita.

Speaking to Eurogamer this week, Sony UK chief Fergal Gara described it as having "found its niche" as a device more suited to smaller games and cross-platform ports than AAA-style efforts such as Uncharted: Golden Abyss.

"For those who want that more specialist device and a more specialist experience, it does a damn good job, and therefore it trucks along quite nicely," Gara said, adding that sales are now "robust and consistent".

He also pointed to its growing appeal among younger gamers.

Sony will be looking for a substantial boost in coming months with the release of Minecraft and a FIFA 15 bundle, with Gara describing the former as "the biggest and potentially most powerful release of the year" for the Vita.

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Latest comments (5)

Nicholas Pantazis Senior Editor, VGChartz Ltd7 years ago
Indeed, Vita hit a new low in NPD last month, selling 6,000 units in the US. There are more Gamestops in the US than the number of Vitas sold in that entire month. This is worse 4K less than the previous sales low of 10K, and worse than the PSP Go sold before being pulled from shelves.
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Shehzaan Abdulla Translator/QA 7 years ago
They aren't even trying at this point nor are they making a show of trying. I don't blame consumers for being disillusioned with the system.
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Greg Wilcox Creator, Destroy All Fanboys! 7 years ago
Thing is, there's NOTHING wrong with the system other than the overpriced memory cards and fact that it still can't be used as a download center for home console updates or games in a pinch. It's got plenty of games for it (although more need demos so people can try them out), it plays some PS1, PSP and PS4 games (Sony missed out on giving it more PS3 cross-platform games, so the PS4/PS Vita cross play thing is baffling to some gamers who don't grasp how it can run games "too powerful" for it and not PS3 titles) and there are even F2p and a handful of mobile games in the PSN store hat are pretty decent.

I'd say any actual "disillusionment" is coming from people who want 3DS numbers all the time (okay, Sony would kill for those) and not people who own and USE the system on a daily basis.
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Patrick Frost QA Project Monitor 7 years ago
Greg, I can't say that I can agree with you at all. There's a lot wrong with the Vita and what it's value proposition is, not just the pricing.
It's not good enough as a media consumption device as it's screen and functionality was already superseded functionally by other devices like tablets or through convenience (phones). As a games device, I feel it initially made the same mistakes as the PSP by trying to be the home console in your pocket, which in reality few people actually want and because few publishers saw the financial argument for doing providing those types of games. In total it's catalogue doesn't make a compelling enough case for a consumer to drop the cash on it as a dedicated gaming device, especially when the alternative choice is cheaper and is the Mario Kart, Mario Bros, Smash Bros, Zelda, Donkey Kong and Pokémon machine. Personally I think the catalogue of games is pretty good but many of them are either new IPs or not must-have.

Edited 1 times. Last edit by Patrick Frost on 15th September 2014 11:27am

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Andy Samson QA Supervisor, Digital Media Exchange7 years ago
The Vita was set to succeed but SONY botched it by releasing a proprietary storage media that's too expensive and games that are better played on a home console. Lack of backwards compatibility made transition to this handheld painful but as of now, that no longer matters in Japan as the Vita is slowly gaining ground. This new found momentum of the Vita is what actually forced Nintendo to release the New 3DS.
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