Destiny day-one shipments top $500 million

Activision declares Bungie shooter the biggest new franchise launch in gaming history

Bungie's Destiny saw release yesterday, beginning the payoff for a $500 million investment by publisher Activision. The investment is starting to look like a shrewd one, as Activision today announced that it had sold-in more than $500 million in Destiny copies to retail stores and first-party platform holders for the launch, proclaiming it the biggest new franchise launch in gaming history.

"Since the beginning, we've been confident that our investment and belief in Destiny would pay off," Activision Publishing CEO Eric Hirshberg said. "But not many people believed we'd be able to say it did so on day one. Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand."

Destiny is the latest in a string of new Activision Blizzard franchises to find success in recent years. The Skylanders series tallied $1.5 billion in lifetime revenues after just two years on the market, and created a toys-to-life genre that has attracted competitors from the likes of Disney and Nintendo. On the Blizzard side of the business, Hearthstone has been a conspicuous success. While the company hasn't yet broken out the performance of the online card game in concrete terms, it was cited as a primary driver of digital revenues last quarter.

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Latest comments (13)

Adam Acuo Investment Banking 7 years ago
It's not clear from their wording - but I believe that the $500M figure includes digital sales (presumably that is what they refer to as first-party platform holders - though it's not clear). I'm very interested in seeing how long the tail is for this game - it will likely hit $1BB by Christmas, can it hit $2BB by next year? That would be a long shot, but certainly not out of the question particularly if the launch a PC version followed by an enhanced edition in September 2015.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.7 years ago
Adam, by first party platform holders, they mean the copies bundled with hardware.

Based on the figure, that looks like Activision has shipped 10 million copies. Just hope the game matches that kind of hype.
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Anastasios Hatzis Community Manager 7 years ago
That's true Christian, although both, CoD and GTA, are well established franchises, each with a huge fanbase.
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Show all comments (13)
Adam Acuo Investment Banking 7 years ago
Thanks for the clarification - if that figure doesn't include digital sales then the day one figure is materially larger than this figure would indicate. I think that an additional 4M digital copies is likely a decent ballpark figure - and excluding DLC and premium content that's about another $250MM. Not a bad day's work.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts7 years ago
If it is $500m then that's an amazing start. I haven't picked my copy up yet but will probably download a copy digitally over the weekend. I don't think you can compare it with COD/GTA for the reasons already mentioned. Titanfall would be the most relevant but even that's limited as a comparator given its Microsoft exclusivity.
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Robert Abercrombie Assistant Producer, Vanguard Entertainment Group7 years ago
@Christian, I believe you're missing the point. Destiny is new IP, the rest had it's reputation, fanbase and so much more going for it. The fact that a new IP brings in this much sales prior to launch is simply amazing.
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Anthony Gowland Director, Ant Workshop7 years ago
It doesn't matter, if it's a new IP or not
In whose eyes?
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Klaus Preisinger Freelance Writing 7 years ago
Considering the reactions to their $500M announcement, it comes as no surprise that Activision is trying to bang together the first few facts which make up $500M on somebody's revenue spread sheet.

The far stranger thing with Destiny is the complete lack of release day reviews and rather sub-par word of mouth so far.
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Klaus Preisinger Freelance Writing 7 years ago
Read between the lines and ask yourself: was it ever a good sign when a company does not send out review copies? I am sure, we can all cough up the cop out excuse, but when you look at other games of that genre, you realize that the big titles there all managed to get release day reviews going.
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Anthony Gowland Director, Ant Workshop7 years ago
If they were worried about the quality of the game they wouldn't have had such an extensive alpha & (eventually open) beta. You don't invite everyone to come and play a thing you're not sure about.
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Greg Wilcox Creator, Destroy All Fanboys! 7 years ago
Christian: I got my review copy of Destiny on Tuesday, but as I need to go run over to a friend's place with a better connection to play it, I won't have an actual review up for a bit. I tried some of the beta at his place and it's an okay experience from what I got out of it. I'm surprised that it lacks an offline more and is rated Teen, but both seem to be decisions made to get the game into as many hands as possible (sort of) by going after the online market and parents or adults who'd normally not buy a M-rated shooter for their kids.
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Alfonso Sexto Lead Tester, Ubisoft Germany7 years ago
No doubt the T rating obeys to that (game displays no blood at all) no biggie though, Halo never was too violent either (always wondered how come Halo 3 got an M).
About the missing offline mode I thought the same the first time I played, but after a few hours on it you understand that this is one of those games that and offline mode would be unnecessary and irrelevant. Think of it like WoW: if you want to be with people it will be easy to find them, as easy as it will be to be left alone for hours if you don't wish to be with anyone since the game is separated in instances.
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development7 years ago
I was hoping this would fall on its arse for a variety of reasons, (none of which are based on ill will toward Bungie.)

So now I guess we have a new level of ridiculousness - take a bow AAAA titles.
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