GaymerX to return as GX: Everyone Games

Rebranded convention Kickstarting 2015 show, aiming for $80,000 in crowdfunding

The GaymerX convention is rebranding and looking to crowdfund the show for the third consecutive year. Show organizer MidBoss today launched the Kickstarter campaign for GX3: Everyone Games, set to take place in San Francisco in November or December of 2015.

The campaign is looking for $80,000 in crowdfunding, with organizers expecting to raise roughly the same amount through corporate sponsorships. The difficulty of finding such sponsorships was listed as a key reason show organizers declared this year's iteration the last, but since then a number of people and companies like Devolver Digital, Dim Bulb Games, Bertil Hörberg, Coffee Stain Studios, Mike Bithell, Tinsley PR, Maxistentialism, Asher Vollmer, and Wow, Such Business have all committed to supporting a new event with at least $3,000. On top of that, Blizzard Entertainment has said it would chip in $10,000, while dating app Hornet has donated $50,000 in advertising on its service to the show.

GX is also taking steps to make the show more sustainable for the organizers. Moving the event to an off-peak season for San Francisco will make it less expensive to secure space for the conference. Additionally, the show hasn't committed to any venue yet, so it will be able to pick an option within its budget once the crowdfunding campaign has finished. Last year organizers overestimated attendance and were stuck with a venue that was bigger and costlier than necessary.

The Kickstarter campaign page also addressed the changing of the show's name, saying, "We've become more and more aware that not all of our attendees identify with the 'gaymer' label. And while we love all our gay dude friends, we realize there are more people than that who want an awesome space to hang with their friends in a safe and diverse environment. We want to make sure we represent everyone who feels like they've been left out of mainstream gamer culture."

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Latest comments (4)

I'm really glad this show is continuing, I've heard so much praise for it. Little sad it's still in SF, which puts it out of reach of most Europeans who might be interested in attending - but here's hoping they go from strength to strength and manage to run a show in Europe someday too!
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
Any convention still Kickstarting a third year in a row has serious issues starting with the fact that hosting an invent without massive dependable dollars behind it in .new York, or SF is sucking your wallet gefore you even get started. The fact that they keep not having a best egg to fund the next year is showing poor planning I hope they get smarter about their venue and organization, or they're not going to stay around
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Anthony Gowland Director, Ant Workshop4 years ago
Some things should exist despite not being commercially viable at all. That's exactly what Kickstarter is there for.
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Jeff Kleist Writer, Marketing, Licensing 4 years ago
Anthony, I you're missing the point. They're making illogical choices that people who know what they're doing will not. And their patterns are indicating that they're going to crash and burn, sooner rather than later. There's plenty of alarm bells surrounding how they operate that have sounded before, and they're no usually wrong

Of course, they aren't at five-alarm klaxon level, yet. This is strictly an observation from experience. Money has been problematic for them, and moving it from SF would save them at least 20% off the top. The goal should be to have enough left over to pay next years deposits and startup costs, and have enough money to rise the Phoenix in the case of a crash and burn. Their public issues, and constant turning to Kickstarter indicates that they're not working in a plan to keep themselves above water

They can run any event they want to, and more power to them, but on the current path their backers are not getting their money's worth eventually.

If it were me, I would have set my goal at 100-125k, in addition to moving the event to a cheaper venue, with e idea of covering those unexpected expenses, and banking the overage They should know by now what it costs to get to day one, and still pursue sponsorships so that it can be bigger and better next year.
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