Spencer: "I don't want the Rare brand to mean Kinect Sports"

Xbox boss discusses the future of the UK studio

In a Gamescom interview Phil Spencer, head of Xbox at Microsoft, took the chance to discuss the future of British development studio Rare.

"Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports. The Rare brand can be more valuable to them, to us and to gamers than that," he told CVG.

"I think it's about them thinking about the next game that's going to be the next 'Rare game' and really stand for what they are. I know they've got some great ideas. I've not been up to Twycross for maybe six months, but I'm planning on getting up there this fall and seeing bits for the new game. But I know they're hard at work and Phil Harrison has been up talking to them."

Rare made its name with titles like GoldenEye 007, Perfect Dark and Banjo-Kazooie and was then acquired by Microsoft in 2002 for $375 million. In 2010 the company announced that it would be focusing on titles for Microsoft Kinect and its latest game was Kinect Sports Rivals for the Xbox One.

"They've got some new ideas, they're excited about them and I think Rare should, can and will be an important part of our game future."

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Latest comments (11)

Jed Ashforth Senior Game Designer, Immersive Technology Group, Sony Computer Entertainment Europe3 years ago
Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports.
Great news. I'd suggest Rare fans reached that point 4 years ago...

Edited 2 times. Last edit by Jed Ashforth on 14th August 2014 9:39am

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Robert Ilott Build & CM Engineer, Criterion Games3 years ago
Rare made its name with titles like Snake, Rattle n Roll
Fixed that for you. SRNR2 please.
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Ben Burns Email Marketing Manager, Jagex Games Studio3 years ago
The Rare brand means nothing but Kinect Sports at this point...
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Show all comments (11)
Paul Jace Merchandiser 3 years ago
What they should have done over the last few years is release XBLA versions of the earlier Killer Instinct and Battle Toads games during the summer and then release new versions during the fall. The next year they could have released a new IP and in another two years they could have released Perfect Dark 2. They are sitting on several awesome IP's that they can alternate between them and making new franchises every 2-3 years. Hopefully now that Kinect isn't part of the XBO anymore they can move on and get back to making more hits.

Edited 1 times. Last edit by Paul Jace on 14th August 2014 8:17pm

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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
A Battletoads game done up right and in the spirit of those old and hilarious originals would be a hit, period. As an exclusive on XBLA, I'd imagine the arcade game schooling many new players used to hand-holding games that tell them what's next and a new game in 2.5D and 3D would cement itself as one of the more challenging games on any platform if it nails the spirit of those old games while bringing new things to the table. Hell, get cameos from Conker, Banjo & Kazooie and Kameo in there and I'd buy it twice...
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Jeff Kleist Writer, Marketing, Licensing 3 years ago
Given the Battletoads mem, you'd figure one of those Gamestop DLC projects would be that.
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Kingman Cheng Illustrator and Animator 3 years ago
Honestly would love to see Rare produce great games again like they did in the old days. They have some top IP's as already mentioned in earlier comments.
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Keldon Alleyne Strategic keyboard basher, Avasopht Ltd3 years ago
It shouldn't be about IP but the ability to create great games, allowing them to even introduce new IPs. What is an IP if there is no focus on creating worthy games?

Rare were once so respected they didn't need IP to create a successful game.
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Shane Sweeney Academic 3 years ago
I can't believe Battletoads isn't on it's third or fourth reboot.

If Rare were American this would of been a reality.
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Adam Campbell Game Production Manager, Azoomee3 years ago
The last Rare title I enjoyed was Kameo, itself starting life as a Gamecube game... Long time ago.
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Kostas Zarifis Managing Director, Kinesthetic Games3 years ago
Indeed, as Christian says, the studio most people on this thread are nostalgically harking back to bears about 10% resemblance with the Rare of today.
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