Xbox One sales double after Kinect cut

Microsoft reveals that June's sales more than two times that of May

It seems unbundling the Kinect from the Xbox One console has paid off already for Microsoft. The new cheaper bundle saw June sales that were more than double those achieved in May.

"Over the past month, we've seen a strong spike in interest in our Xbox One console options, including the new $399 offering, and the amazing lineup of games announced during E3," said Microsoft.

"Since the new Xbox One offering launched on June 9, we've seen sales of Xbox One more than double in the US, compared to sales in May, and solid growth in Xbox 360 sales."

The statement is based on Microsoft's "internal data based on retail calendar and sold through numbers," but crucially didn't give away any actual numbers.

Microsoft announced that it was dropping compulsory Kinect in May.

"To be clear, as we introduce this new Xbox One console option, Kinect remains an important part of our vision," head of Xbox Phil Spencer said at the time.

"Many of you are using Kinect for Xbox One every day. In fact, more than 80 percent of you are actively using Kinect, with an average of 120 voice commands per month on each console."

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Latest comments (9)

Pete Thompson Editor 7 years ago
Like many, I've said all along that MS should have given gamers the option to buy an XO either with or without the Kinect..
Glad that MS see sense in the end..

Now tell me how to remove the unwanted / unused TV component and it's software ;-)

Edited 1 times. Last edit by Pete Thompson on 17th July 2014 3:26pm

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Chris Billson Test Analyst, alemba7 years ago
At its core Kinect was always an over engineered product created to fulfil a market need that never really existed (well, unless you're someone who enjoys dancing games?).

It doesn't take a genius to realize that the primary adopters of Kinect (basically, kids and teenage girls who enjoy said dancing games) are not going drive uptake of your new device since that need is already being met and satisfied by your older, CHEAPER console.

This essentially leaves you with a 100 mandatory device that does some fairly mediocre voice recognition (and a camera which, if you're a conspiracy theorist, does government spying).

Who the hell wants that ?

Edited 4 times. Last edit by Chris Billson on 17th July 2014 3:52pm

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Paul Jace Merchandiser 7 years ago
I still think they should have left Kinect in the box and dropped the price to $399. As long as you could still turn Kinect off(or completely unplug it without worrying about the XBO's functionality being compromised) then I don't see any problems with that scenario. Atleast then there would still be that entire market for Kinect content(games, tv, etc) if an XBO owner chose to use it.

But still, it's nice to see that the price drop is already starting to pay off well. Now we just need to reach the fall so that the influx of good games can start releasing.

Edited 1 times. Last edit by Paul Jace on 17th July 2014 10:24pm

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Show all comments (9)
Pete Thompson Editor 7 years ago
Chris, I want that.. I love the Kinect for voice control of both the Xbox One and in games.. I've not played many Kinect games on the XO or used the free Xbox fitness classes as I'm in the gym every morning at 06:30am training.. But voice commands should be incorporated into more games.. Have you seen the pre alpha gameplay footage of There Came an Echo?, that game is a perfect example of what to do with the Kinect, put those types of voice commands in first or third person shooter campaigns and I think it will prove to be popular..

Edited 1 times. Last edit by Pete Thompson on 18th July 2014 10:02am

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Aleksi Ranta Category Management Project Manager 7 years ago
This @Chris: "This essentially leaves you with a 100 mandatory device that does some fairly mediocre voice recognition (and a camera which, if you're a conspiracy theorist, does government spying)."

Im sure the government spying could be tested simply by faking building a bomb from cardboard infront of your console/kinect, saying all the keywords that NSA are sure to tag onto and seeing what happens? Pretty sure you wouldnt get the swat team through your door, or if you did then spying confirmed.
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If you really want to worry bout spying, its already in place via WiFi, cities are blanketed with WiFi, allowing all sorts of err stuff. The movie battleship explained one aspect of it :)
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Richard Browne Head of External Projects, Digital Extremes7 years ago
Probably not exactly as great a number as they would have liked ; they doubled MAY's numbers . . .which would be stellar, but after the May 13th announcement of the Kinectless Xbox One sales of the platform fell massively. So double in June means mostly they sold twice as much as they did in 13 days in May . . plus the stragglers that still wanted Kinect?

Edited 2 times. Last edit by Richard Browne on 18th July 2014 8:44pm

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Jeff Kleist Writer, Marketing, Licensing 7 years ago
It's being misreported that this is due to dropping Kinect. A $100 price cut will double your sales nearly every time, even on a marginally popular product.
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