Guild Wars 2 has sold 3.8m in China

ArenaNet's MMO eclipses rest-of-the-world sales in just two months

The launch of ArenaNet's Guild Wars 2 in China has doubled the game's total sales.

According to new server census taken by publisher NCSoft - translated on Reddit - Guild Wars 2 has around 3.8 million players in China alone, a rate of growth that far surpasses its performance in the rest of the world.

Guild Wars 2 was launched in territories all over the world in August 2012, but it only hit 3.5 million sales a year later. By contrast, it has reached 3.8 million sales in China after just two months.

The success of Guild Wars 2 is a vindication on two fronts. First, it is a compelling example of a game finding a significant audience with a pay-to-play model in a country where the market is dominated by free-to-play. Second, it is further evidence that the Chinese market is a lucrative untapped resource for developers in North America, Europe and elsewhere.

In May, Superdata released a report that estimated $3 billion in mobile game revenues in China this year, with the country expected to eclipse North America in that respect in the near future.

Both MIcrosoft and Sony are preparing console launches in the region, with the Xbox One scheduled for a September release.

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Latest comments (7)

Gil Salvado 3D/2D Artist 4 years ago
Well deserved success for ArenaNet and a great argument against all those free-to-play evangelists out there.
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Jeff Wayne Technical Architect 4 years ago
Glad to see these guys have this success. I really enjoy GW2 - very polished.
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Klaus Preisinger Freelance Writing 4 years ago
What is an average RPU to come out of China for a western developer?
According to the quarterly reports, it is $62 for the western market on NCSOFT's end.
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Tuomas Pirinen Head of Design, Remedy Entertainment4 years ago
Congratulations, and it also shows how you can have a great success both in the West and East with the same game.
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Aye aye, always loved the Guild wars biz model
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Villhauer Benjamin Product Director, Blizzard Entertainment4 years ago
Some helpful info about the MSPR: the standart edition seems to sell for 14$
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Klaus Preisinger Freelance Writing 4 years ago
The census was not taken by the publisher, but by a Chinese website called 17317. It is mainly a DotA site.

ArenaNet statement on the issue here:
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