Game stocks up on strong NPD results

EA, Activision hit 52-week highs as Take-Two, Ubisoft, and Nintendo all have upticks in wake of retail results

Digital revenues are steadily increasing their share of game industry sales, but investors still place a good amount of faith in retail results. The latest evidence of that came today, as a swath of the industry's largest physical game publishers were boosted after the NPD Group's Thursday night report of strong US retail sales for May.

Activision and Electronic Arts shares hit 52-week highs today, with the Call of Duty publisher trading up about 2 percent to $21.83 as of press time, while the Madden maker surged 3 percent to $36.79. Take-Two also saw a nearly 3 percent jump to $21.19, about $1 and change shy of its high point for the year. Ubisoft and Nintendo, which released the May best-sellers Watch Dogs and Mario Kart 8, respectively, also saw modest gains in their share prices of a little less than 1 percent each.

The NPD reported May's US sales up 52 percent year-over-year to $586 million. Hardware revenues nearly doubled, with continued adoption of the Xbox One and PS4 boosted by year-over-year gains by both the PlayStation Vita and the Wii U.

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Latest comments (4)

pretty much everything is trading higher, it's what happens in bubbles.
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Nick Parker Consultant 3 years ago
Yup, not sure what GI is trying to say here as all stocks have been climbing since the start of the year. Ubisoft has been one of the best investments if you bought its shares after the crash following the news (oct 2013) of the delayed launch of Watch Dogs. Share prices tend to have any news built into the price so one NPD month report is unlikely to impact significantly on industry stocks.
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Its going to get real interesting, and not in a good way, when these FED and central bank bubbles burst, its likely to end up being way worse than 2008, The shakeout to the industry and society is going to be dramatic IMHO. The market is so divorced from reality its not even funny anymore.
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Chris Lewin Software Engineer, EA3 years ago
Would you like to tell us why this is a bubble, Todd?
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