Gaijin Games now called Choice Provisions

Bit.Trip dev also renames Robotube Games to MiniVisions

Gaijin Games, the developer behind the Bit.Trip series, has changed its name to Choice Provisions.

According to a statement from the US-based studio, the change was motivated by a desire to distance the studio from the negative connotations of the word "Gaijin" - a Japanese term that essentially means "foreigner," and is therefore regarded by many as pejorative.

"Being the upbeat, positive folks we are, the last thing we wanted was for people to be offended by our name. We are but humble purveyors of video games, and the end goal of all the work we do is to make people happy," the statement read.

"Ergo, we're changing our name to Choice Provisions."

This isn't a clean break from the past for Choice Provisions, however; the Bit.Trip series will continue to be available as products from "Gaijin Games," and that includes any new games the company releases.

The company has also renamed Robotube, the small studio it acquired in 2011, to MiniVisions.

And there is at least one fringe benefit to this change in identity. While Choice Provisions made no mention of any competitors, there is at least one other studio working under the "Gaijin" name: Gaijin Entertainment, the studio behind the free-to-play hit War Thunder.

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Latest comments (2)

Jamie Grant Japanese Translation & Localisation Professional 7 years ago
I am someone who considers "gaijin" as pejorative, especially because I've had it used in that way towards me many times while living in Japan. Anyone who believes it isn't has not been discriminated against in Japan. So all-in-all I welcome the change, since I'm a fan of their games, and this was troubling for me.

Edited 1 times. Last edit by Jamie Grant on 9th June 2014 9:44am

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James Wells Gaming Contributor - 7 years ago
Didn't Victor Ireland of Working Designs fame (notoriety?) launch a localization studio called GaijinWorks a while back, too? Last I heard they had done some work on the old DS, but I haven't heard anything about them since. Maybe they're quietly readying the launch of Goemon on PS2 after all these years?
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