Watch Dogs sets Ubisoft record for first day sales

Publisher touts open-world action game as the biggest launch in Ubisoft history

Watch Dogs is well on its way to joining Ubisoft's stable of annualized open-world extravaganzas, as the publisher today announced that it set a new company record for most copies sold in its first 24 hours of availability.

The news may be slightly surprising, as the publisher said just weeks ago that Watch Dogs was only its second-most-preordered release of all time. Despite the game's record-breaking performance, Ubisoft did not release actual sales figures or preorder numbers for Watch Dogs.

The last game Ubisoft touted as having the best launch in company history was Assassin's Creed III. The 2012 installment of Ubisoft's flagship open-world franchise sold an estimated 3.5 million copies in its first week, and 7 million in its first month.

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Latest comments (7)

Paul Jace Merchandiser 4 years ago
No surprise at all. This game will most likely be the best selling new IP of 2014.
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Mbuso Radebe Producer, Electronic Arts4 years ago
@Paul - I think Activision believes they might have a serious contender for best-selling new IP with Destiny ;)
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago

Costs are prohibitive. There is a reason that Rockstar does not release GTA annually. It reduces franchise fatigue while not putting $100 million budgets on a single franchise every single year.

I'm happy that Ubisoft has found another major IP for the new generation (as they did with Assassin's Creed) but milking it won't serve them well in the long run. Grow a pair and tell your investors to be more patient.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
Second most pre-ordered, yes,but the hype around the game simply made MORE people buy it on day one instead of go through the pre-order process. I wonder if that delay made people who normally would have pre-ordered just wait until the game was out because they knew there would be enough copies available? Anyway, I'm holding out for the Wii U version (yeah, I know, I know... but I want to see how it turned out)...
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Julian Beck HR Consultant 4 years ago
Congrats to Ubisoft...for their hype-Marketing, good business.
That's surely the bigger reason for that record than the pure "quality" of the game.
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Donald Dalley Freelance writer 4 years ago
Sooo,,, what's the magic number?
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Paul Jace Merchandiser 4 years ago
@Mbuso--No doubt but I don't think they are going to be able to simply wish Destiny into outselling Watchdogs. They have three things going against them right now:

1.) Destiny is on less platforms than Watchdogs(4 for Destiny versus 5 for Watchdogs and a potential 6 if the Wii U version is ever released).

2.) Watchdogs can be played offline. That doesn't matter to me or probably the majority of people who post on this site but the casual gamers will probably take issue with it.

3.) They are rubbing Microsoft owners(of both systems) the wrong way. All of Destiny's reveals have been at Sony shows, Sony systems will be getting the beta first and Sony systems will also get exclusive content. No this isn't a rant but actually the focus of this story:

That last ones a biggie. Microsoft systems have been the premiere place to play console fps since the original Halo launched back in 2001. And based on that story and fellow Xbox owners that I've spoken to many of them are either going to wait to pick up Destiny(once it gets to a $20-$30 price point) or no longer purchase it at all because they feel that Bungie has wronged them. I'm personally still going to pick it up but not at launch since I've also lost interest in it over the last year. So Destiny should still sell well but I doubt it will outsell Watchdogs.

Edited 1 times. Last edit by Paul Jace on 30th May 2014 1:13am

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