Disney Infinity adding in Marvel heroes

2.0 Edition of toys-to-life game introducing Avengers to company's collectible crossover franchise

In February, Disney chairman and CEO Bob Iger confirmed the company would be developing new iterations of its Disney Infinity toys-to-life game with a stated plan of "mining a broader set of our more popular characters."

The next step in that plan became clear today as Marvel Entertainment posted a teaser trailer on its YouTube channel for Disney Infinity 2.0 Edition. The clip shows a variety of existing Disney Infinity characters from the Pixar and Pirates of the Caribbean franchises interrupted by Captain America's shield whizzing through the world, followed by the tagline "Bring on the Super Heroes."

Even without Marvel's roster of characters, the initial release of Disney Infinity performed well, selling more than 3 million starter packs in its first six months on shelves. There's also potentially more room for the franchise to grow beyond the addition of Marvel properties, with the addition of Star Wars characters an oft-speculated potential since the Disney acquisition of Lucasfilm. However, it's unclear if the company's multi-year Star Wars agreement with Electronic Arts would allow for the franchise's inclusion into a project like Infinity.

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Latest comments (4)

Steve Wetz Reviewer/Assistant Editor, Gamer's Glance3 years ago
Adding the insanely popular Marvel Universe is a no-brainer, considering the Marvel Universe just became the most profitable movie franchise of all time (edging Harry Potter). I wonder that there hasn't been any Marvel fatigue thusfar, though. I think Guardians of the Galaxy will be the real test of how compelling the Marvel brand can remain at this level of saturation.
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Paul Jace Merchandiser 3 years ago
If they launch new Avenger Infinity toys next year around the time that The Avengers 2 comes out in theaters they will have an instant sellout and people will be literally calling stores each day trying to figure out when new shipments arrive. Then all Disney will have to do is sit back and watch the money roll in.
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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
Hmmm... I'd rather have a standalone Marvel game like an Ultimate Alliance reboot using those figures (and if Disney didn't think of that idea, shame on them). I'd rather keep the superheroes out of the Disney pudding, but oh well. The same goes for Star Wars when that time comes.

Granted, the figures WILL do well in Infinity, but there are plenty of people who like Marvel but not Mickey and co., so I'd rather have the choice to have games that aren't anything close to cute or have that crossover stuff as it's probably going to pop up as...
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Jed Ashforth Senior Game Designer, Immersive Technology Group, Sony Computer Entertainment Europe3 years ago
We knew this was coming, but I'm surprised they haven't fragmented the Infinity brand into discrete 'Disney', 'Marvel' and 'Star Wars' versions tbh. This is a brave and interesting approach. I wonder if having some Rapunzel in their Avengers game will bother older players?

Edited 1 times. Last edit by Jed Ashforth on 14th April 2014 1:46pm

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