Watch Dogs trademark abandonment was fraudulent

Fraudster posed as CEO Yves Guillemot in USPTO filing

Ubisoft has publicly stated that recent attempts to abandon the Watch Dogs trademark via a United States Patent and Trademark Office were fraudulent and the episode has no effect on Watch Dogs development.

The request to abandon the Watch Dogs trademark was made on Saturday by someone purporting to be Ubisoft CEO Yves Guillemot.

"On February 1, 2014, Ubisoft Entertainment received an email from notifying Ubisoft Entertainment that a Request for Express Abandonment had been filed in connection with Application Serial No. 85642398. The Request for Express Abandonment purports to be signed by the Chief Executive Officer of Ubisoft Entertainment, Yves Guillemot," says the most recent USPTO filing.

"Mr. Guillemot, however, did not sign the Request for Express Abandonment, nor did Ubisoft Entertainment file the Request for Express Abandonment. The Request for Express Abandonment is fraudulent and was not filed by Ubisoft Entertainment or its representative."

Ubisoft also gave a statement to Polygon, which confirmed the fraudulent activity and the current status of Watch Dogs.

"We are working directly with the USPTO on reinstating the trademark for Watch Dogs and it will be active again in the coming days. The matter has no impact on the Watch Dogs' development."

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Latest comments (8)

Thomas Dolby Project Manager / Lead Programmer, Ai Solve4 years ago
I'm genuinely curious how this happened. Surely it can't be easy to impersonate a CEO of an international company and do something like this? Definitely shows there isn't much effort put into checking identity.
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Aleksi Ranta Category Management Project Manager 4 years ago
a guy walks into a large electronics store / supermarket wearing overalls. picks up a 2000eur TV. If someone asks, "im taking this for repairs as requested". Walks out of store.

Its usually the most obvious fraudsters that go unnoticed :)
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Steve Wetz Reviewer/Assistant Editor, Gamer's Glance4 years ago

Agreed. I recently read "Catch Me If You Can" by Frank Abagnale (the movie is also good). His schemes worked primarily because no one thought that anyone would be so brazen. My favorite part of the book is when he cashes a fradulent check, realizes he accidentally passed a check with his real name and address on the back (he had written it as a note) and then impersonated an FBI agent to recover the check. He actually made it out of the bank five minutes before the real FBI agent walked in the door.

Sometimes all you need is a suit and a convincing demeanor.
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Show all comments (8)
Alex M Game Developper, Tribute Games Inc.4 years ago
Feel to me like a marketing ploy to sell the game since watch dog is all about hax and identity theft.
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Peter Bond Studying Art & Design, University of Bedfordshire4 years ago
yep, ironic eh? :)
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Paul Jace Merchandiser 4 years ago
So I take it they haven't caught the imposter yet. Once they find out his real identity they should add a side mission in Watch Dogs where you have to track this guy down. Art imitating life.
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Alfonso Sexto Lead Tester, Ubisoft Germany4 years ago
Feel to me like a marketing ploy to sell the game
I'm not so sure in this case since faking a crime is a crime itself and Ubisoft would not risk that kind of bad press in a project that doesn't need more publicity with all the hype it has created in the last months.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
@Andrea: Ha. perhaps it WAS someone from King, as I can see Candy Dogs Saga on the horizon at some point...
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