Zynga acquiring NaturalMotion for $527 million

Social publisher picks up Clumsy Ninja dev, lays off 15% of workforce, reports year-end results

It's been a busy day for Zynga, as the social gaming publisher announced a nine-figure acquisition deal, major layoffs, and fiscal fourth quarter results that show the company still in the process of turning the business around.

Starting with the addition, Zynga has agreed to acquire mobile game developer NaturalMotion in a deal comprising $527 million in cash and equity, the company confirmed today.

Founded in 2001, NaturalMotion has scored a number of recent successes in the mobile market with CSR Racing and Clumsy Ninja, the latter of which was downloaded 10 million times in its first week. Beyond developing games, NaturalMotion has also produced animation and artificial intelligence middleware including Morpheme and Euphoria.

"We believe that bringing Zynga and NaturalMotion together is the right step at the right time," said Zynga CEO Don Mattrick. "Our acquisition of NaturalMotion will allow us to significantly expand our creative pipeline, accelerate our mobile growth and bring next-generation technology and tools to Zynga that we believe will fast track our ability to deliver more hit games. Their creative portfolio aligns perfectly with our content strategy as Zynga will now have five top brands and capabilities in the Farm, Casino, Words, Racing and People categories."

At the deal's closing, NaturalMotion shareholders will receive $391 million in cash and 39.8 million shares of Zynga Class A Common Stock, with 11.6 million of those shares vesting over the following three years to retained NaturalMotion employees. Currently the developer has about 260 employees spread between Oxford, London, Brighton, and San Francisco.

Moving to the layoffs, Zynga has announced it is reducing its work force by 15 percent, or 314 employees as part of a cost-reduction plan expected to produce pre-tax savings of $33 million to $35 million in 2014, excluding a $15 million to $17 million pre-tax restructuring charge it will record in the current quarter. Mattrick explained the cuts in an email to employees today, saying they came as a result of looking at ways to reduce costs in the two quarters since he came on board.

"When we reviewed the support areas and looked at what was an appropriate size to have agile, dedicated teams, we decided to redeploy and right size against our best opportunities for growth," Mattrick said, adding, "We don't take these decisions lightly but we believe these actions will allow us to create a clearer, faster path to win."

As for the company's recent financial performance, Zynga reported revenues of $176.4 million for the three months ended December 31, down 43 percent year-over-year. Net losses for the quarter came in at $25.2 million, an improvement from the $48.6 million lost in the prior year quarter. As for non-GAAP numbers, Zynga modestly beat its guidance on bookings, as the company logged $146.7 million in the fourth quarter, but still fell well shy of the $261.3 million it posted for the holiday quarter a year earlier. The company also reported a non-GAAP net loss of $20.8 million, compared to a non-GAAP profit of $6.9 million for the fourth quarter of 2012.

The full-year results looked much the same for Zynga. Revenues were down nearly 32 percent to $873.3 million, but net losses were sharply trimmed to $37 million, down from $209.4 million the year before. Bookings were also down 38 percent to $716.2 million, while the previous year's profit of $58.2 million was instead a net loss of $34.1 million.

Looking ahead, Zynga expects the current year to see a turnaround in its fortunes. The company is projecting a first quarter non-GAAP loss per share of $0.01 (net losses between $49 million and $56 million), but has targeted non-GAAP earnings per share for the full year of $0.01 to $0.03.

If you have jobs news to share or a new hire you want to shout about, please contact us on

More stories

Zynga reports 2% revenue increase to $691 million for Q1 2022

CEO Frank Gibeau attributes first quarter financial performance in part to company's hyper-casual game offerings

By Jeffrey Rousseau

Take-Two acquires Zynga

Update: Publisher's stocks down 13% while mobile developer shares soar over 40%

By Danielle Partis

Latest comments (12)

Chris Lewin Software Engineer, EA8 years ago
In an alternate universe I am working at NaturalMotion. While Zynga undoubtedly bought them for their mobile success, they have some fantastic animation technology that I hope Zynga doesn't see as surplus to requirements.
2Sign inorRegisterto rate and reply
Jason Kingsley CEO and Creative Director, Rebellion8 years ago
Congratulations Torsten, awesome job well done.
0Sign inorRegisterto rate and reply
Yiannis Koumoutzelis Founder & Creative Director, Neriad Games8 years ago
I hope the animation tech won't suffer. Ideally they could sell it to someone who knows what to do with it. i.e. Autodesk.
0Sign inorRegisterto rate and reply
Show all comments (12)
Christian Slater DevilBliss Games Consultancy 8 years ago
I agree Yiannis - Euphoria's intelligence and collisions are a modern technological miracle. I'm still stunned that Madden doesn't use it. Or indeed every single other game there is that involves the human body.
2Sign inorRegisterto rate and reply
Adam Campbell Product Manager, Azoomee8 years ago
As with all acquisitons, I hope the buyer (Zynga) makes full use of all the capbiltiies this studio have including their stunning technologies for animation. Good job on the founders for creating such a success.
0Sign inorRegisterto rate and reply
Bruce Everiss Marketing Consultant 8 years ago
Inspiring. It shows that with digital distribution and app stores it is possible to become very rich very quickly, starting with next to nothing.
All that is needed is enterprise, hard work, expertise, risk taking and some luck.
There are many more fortunes just like this waiting to be made.
And it is exactly the opposite of what is happening with the "old" game industry.

Zynga have a long reputation of paying a lot of money buying superstar companies and then throwing away what they have bought as they assimilate what they have bought into the Borg.
They seem unable to realise where the value lies in what they have purchased.
This is nothing new in our industry. EA have often done much the same.
However Natural Motion are a good fit for Zynga. They have a similar emphasis on the FTP mechanic and the importance of metrics. So there is a big potential upside if the situation is managed well.
0Sign inorRegisterto rate and reply
Anthony Gowland Director, Ant Workshop8 years ago
Zynga have a long reputation of paying a lot of money buying superstar companies and then throwing away what they have bought as they assimilate what they have bought into the Borg
You would hope that Mattrick will focus a bit on stopping that habit.
0Sign inorRegisterto rate and reply
I dont know if Zynga is a natural or good fit for Natural Motion. Maybe the mobile segment, but the animationmo cap elements have a better fit elsewhere to be honest...
0Sign inorRegisterto rate and reply
Gary LaRochelle Digital Artist / UI/UX Designer / Game Designer, Flea Ranch Games8 years ago
Best of luck to those 314 who lost their jobs. The folks at NM should take note.
0Sign inorRegisterto rate and reply
Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
They are cutting 15% of their workforce to save $35 million ($111k each?) while at the same time spending $512 million to buy another company.

Ouch to those 314.
10Sign inorRegisterto rate and reply
0 x 0 = zero!!
0Sign inorRegisterto rate and reply
Natural motion is stronger by itself, or partnered with a suitable partner such as Gung-ho , DeNa or Gree. Whilst congratulations monetarily are in order for Throsten, zynga I feel are the kiss of death. Totally.
2Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.