Disney Infinity sells 3 million starter packs

Interactive division claims sales have outpaced expectations

Disney Infinity has sold 3 million starter packs since it launched in August last year.

Speaking to The New York Times, Disney's beleaguered interactive division enjoyed a rare opportunity to boast of its commercial success. Indeed, the 3 million Infinity starter packs sold apparently went beyond Disney's own expectations.

"We're thrilled that families and gamers alike have embraced Disney Infinity," Disney Interactive president James Pitaro said. "We believe we've set the stage for Infinity to be an enduring video game platform."

This milestone suggests that Infinity - widely seen as Disney's last attempt to remain competitive in blockbuster gaming - has actually gathered momentum since it reached 1 million starter pack sales in November.

Whether that is enough to recoup the reportedly huge investment in production and marketing that Infinity represents is not clear, but after a difficult few years, Disney Interactive now has time to plan and execute its next move.

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Latest comments (2)

Jed Ashforth Senior Game Designer, Immersive Technology Group, Sony Computer Entertainment Europe7 years ago
We got this for the family this Christmas and it's been a huge hit, although It's been tremendously hard to find much Infinity stuff over christmas and the new year - retailers seem to be emptying shelves almost as soon as they stock them.

It looks like the current version is pretty much fully expanded out now in terms of new bolt-ons - expect Disney Infinity 2 to arrive some time this year before any further significant content can be added, although at the moment it's unclear how much of this will be compatible with the first title. Making it all backwardly compatible seems like it'll be an essential requirement.
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Wesley Williams Quality Assurance 7 years ago
My son has this, Pokemon and Skylanders vying for his attention and this is definitely bottom of the list. That's not to say it's a bad game by any means, but it has certain restrictions and foibles that bug him (and me). Never had any problem finding figures though, all our local supermarkets and toy stores always seem to have an abundance of stock. Hoping for a better experience with Disney Infinity 2.
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