The standalone, early access version of DayZ has racked up $5.1 million worth of sales in its first 24 hours since launch, with new players joining the zombie survival adventure every hour. 88000 survivors joined in the first 12 hours.
Bohemia Interactive's CEO Maruk Spanel revealed through his blog that after 24 hours 172500 copies of the game had been sold and 142403 players were online.
DayZ creator Dean Hall has also been tweeting regular updates on the game's massive uptake.
Currently 19000 uniques in the DayZ Database, 1 hour after launch. Central performance holding okay. #DayZ— Dean Hall (@rocket2guns) December 16, 2013
About 200 new players a second at the moment in the database... what the hell....— Dean Hall (@rocket2guns) December 16, 2013
DayZ is the 42nd highest peak players of all time on steam (within 3 hours of release). I was the 42nd NZ on everest. HL3 confirmed!— Dean Hall (@rocket2guns) December 16, 2013
The game is currently on sale on Steam for $29.99 or £19.99, but Hall has warned early adopters that the game is still very much unfinished.
Please do not just buy the game because you heard it was cool. Many streamers are now streaming. Visit this and view the (many) bugs first— Dean Hall (@rocket2guns) December 16, 2013
DayZ started life as a mod for ARMA 2 designed by Hall, who went on to work with ARMA developer Bohemia Interactive to develop the standalone version.