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In Pictures: Sony's PlayStation 4 Launches in London

Watch the UK PS4 launch live from Covent Garden

Sony's PlayStation 4 has gone on sale in Europe, with 100s of game stores opening to meet demand for the next-generation home gaming system.

Crowds started queueing earlier in the day, with Sony promising stock to those who hadn't pre-ordered the console. GamesIndustry International had a reporter on the ground to cover the reaction and will be updating the site through the next 24 hours.

You can watch the official London launch of the system here, hosted by games journalists Guy Cocker, Lucy James and Dan Maher.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.