Minecraft annual beats One Direction in book charts

"Copies were selling out at a rate not seen for many years"

Publisher Egmont UK has revealed that its Minecraft Annual has gone straight to the top of the annuals charts, beating boy band One Direction.

"We knew that the game was huge, but we could not have imagined the appetite for the Minecraft books," said Egmont UK's group sales director Gillian Laskier.

"Their enormous success is down to a uniquely on-brand design and editorial that is written with the Minecraft fan firmly in mind. Our customers have been fast to recognise that copies were selling out at a rate not seen for many years - and we have had to ration copies as more and more print runs have been authorised, printed and dispatched. And this is only the start..."

Egmont UK also revealed that it has printed more 1 million copies of The Minecraft Annual, The Beginner's Handbook and The Redstone Handbook.

"We're thrilled to have the number 1 spot with our new Minecraft Annual," added Sarah Bates, publishing and marketing director.

"The Beginner's Handbook is currently the 4th UK children's book market. It has been published in: Australia, Canada, Denmark, Sweden, Czech , Poland, Finland, Norway, Croatia, Germany, Estonia, Romania, Turkey, Wales, Argentina and Uruguay - with additional countries signing up each week. This is truly a global gaming phenomenon and pre-orders are building for the The Redstone Handbook which launches next month."

Latest comments (10)

Neil Young Programmer, Rebellion Developments4 years ago
Didn't realise until recently how popular this was with kids. Seems that emergent sandbox gameplay is a big untapped kids market... which maybe should have been more obvious.
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Rolf Klischewski Founder & CEO, gameslocalization.com4 years ago
No, it's not been published in Germany, it's due on January 9 2014.
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Keldon Alleyne Developer, leader, writer, Avasopht Ltd4 years ago
@Neil: All kids dream about sandbox games. Don't you remember what it was like to be Young?
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Show all comments (10)
Richard Westmoreland Senior Game Designer, Codemasters Birmingham4 years ago
It shocked me that my 8 year old nephew both new what Minecraft was and loved it. I thought it was just people like myself who played it.
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Mihai Cozma Indie Games Developer 4 years ago
My 5 yr old son keep asking me about it, but unfortunately he quite can't get the mouse and keyboard working together yet, but I'm looking forward for a good playing partner in the near future :)
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Henry Durrant Programmer, SUMO Digital4 years ago
Im pretty sure there is a Gamepad mod out there somewhere for PCs, and of course there's the XB360 version.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
I was surprised at how fast this has caught on with kids here in the US and more surprised that no one here has written a piece on how big that market is with the younger gamers. I actually wonder how much better the game would do if it were also on every console in addition to PC, as I know a custom Wii U and 3DS Minecraft would probably sell a stupidly large amount of copies if tweaked for each platform.

And yeah, no one made a "I'd like to beat On Direction with a baseball bat" joke here, so I won't either (tempting though it may be)...
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Frankly I'm surprised that anyone is surprised by how popular Minecraft is with young people :p Did none of you ever play with Lego as children? Kids love building things and making their own stories.

My young cousins almost died of excitement when I told them that I make computer games, not because of Transformers, but because they thought that meant I made Minecraft. It was all they'd talk about for months at one stage.

Edited 1 times. Last edit by Jessica Hyland on 17th November 2013 9:56pm

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Neil Young Programmer, Rebellion Developments4 years ago
The fact there hasn't been much previous success with such games for kids suggests it's not quite so simple; minecraft seems to have managed to be kid friendly somewhat by accident.

I wonder if the lack of instruction actually helps with kids? The game is built around figuring it out by experimenting - could it be that works better than hand-holding?

@Keldon - when I was that age, no, not really. 48k RAM didn't really allow for them!
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Thomas Dolby Project Manager / Lead Programmer, Ai Solve4 years ago
Definitely a possibility. Kids are smarter than we like to think when it comes to figuring new stuff out. I think games made specifically for kids may sometimes suffer from a somewhat prejudiced mindset when it comes to how much hand holding is needed and what level of control we give them. It's difficult to design the games because (just in my opinion at least) a lot of kids don't know what they want until they see it.

It shouldn't really be surprising that it has so much success with the younger fanbase, it's practically a big Lego game that rewards imagination, something most kids have in abundance.

Edited 1 times. Last edit by Thomas Dolby on 20th November 2013 1:48pm

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