Shuhei Yoshida: Vita, Vita TV and Sony's future

Part 1: Sony Worldwide Studios boss talks about handheld and mobile strategy - and how Vita TV may end up in many more devices soon

Sony Worldwide Studios boss Shuhei Yoshida is, in many ways, the gamer's gaming executive. Enthusiastic and personable, he juggles the responsibility of managing Sony's software output with a willingness to constantly engage with gamers on Twitter, where his rapid, honest responses to questions about PlayStation have probably earned Sony more goodwill and positive headlines than any carefully formulated PR plan could ever hope to. He's also responsible for driving the company's engagement with indie developers and small studios, and often seems to be part of an engaging double-act with Vita and PS4 system architect Mark Cerny - the two faces of Sony's reinvention and resurgence.

Yet Yoshida's ebullience can't disguise the magnitude of the challenges Sony faces. PS4 may be riding high on a wave of goodwill, but gamer affection for PS Vita hasn't translated into sales - and Sony itself, the parent company, remains deeply troubled, so much so that powerful American investors in the firm have called publicly for it to be broken up in order to shed unprofitable divisions.

GamesIndustry International sat down with Yoshida in at Sony Studios Japan's offices in Tokyo in the weeks after the Tokyo Game Show to discuss all these challenges and more. Today, we publish the first half of that interview - covering PlayStation Vita, Vita TV, mobile strategy and the intriguing notion that the diminutive Vita TV might find itself built into future devices from other Sony divisions as well.

Part two is now live - where we'll tackle PlayStation 4, the competition from Xbox One, indie engagement and, of course, the eternal question: where is The Last Guardian?

Q: How was Tokyo Game Show for you? Did you get a good response?

Shuhei Yoshida: For us, the SCEJ press conference event was the big thing in terms of announcing information about PS4 for the Japanese market, and introducing the new PS Vita and Vita TV. It was a huge thing. TGS is an important event, of course, but in terms of business strategy and new product introductions, that was already done a week before. We wanted many people to come to TGS, so we announced all the things that you could try at TGS, prior to TGS.

"Whether it's portable or it's console, it doesn't matter. If people see the games that they want to play, they'll go and purchase that hardware"

TGS is a consumer-focused show, compared to something like E3 - E3 is trade, so we can do the announcements during the show, but TGS is a consumer show. We make sure that people know what they can expect when they visit TGS.

I'm very happy that so many people visited TGS. The PS4 area was huge - lots of kiosks had to stop distributing the tickets for their game trials. I felt sorry for people who were there but were a bit late in the day and couldn't try the games that they wanted. In terms of reaction, it was very very positive. As for PS Vita TV, that's something we were able to keep close to our chest until the announcement, and it's been getting quite good reactions as well. I'm very happy about the reactions.

Q: PS Vita TV is Asia-only at the moment - you still have no plans for North America or Europe?

Shuhei Yoshida: I don't think we are saying that we have no plans - we have no plans that we can discuss!

Q: What do you see as the difference between the Asian market and the North American or European market that makes PS Vita more sensible for Asia but not for those other markets - at least at the start?

Shuhei Yoshida: Vita TV is a very versatile device. There are so many different things that that small device can do, and there are quite distinct usage and distinct consumer targets that we can pursue. The market situation is very different between Japan and the Western market in terms of whether it's a portable market, whether it's a console market... Especially the situation with Vita in Japan right now is quite healthy. Lots of new titles have been announced and we're launching the new hardware here first. The messaging and the targeting have to be carefully planned - that's why we decided not to go global with one message. We'll tailor our message and focus first on the Japanese market where the Vita is most active.

Q: You mentioned that the portable market and the home market are differently balanced in Japan compared to the West - I've seen figures saying that around 65% of games sold in Japan this year are portable games. Why is that? Is it something that you think will happen in the West as well?

Shuhei Yoshida: There are many ways that can be explained - many factors contribute to it. To me, the biggest thing is what games are available in each market. This may be a bit counter-intuitive, but whether it's portable or it's console, it doesn't matter. If people see the games that they want to play, they'll probably go and purchase that hardware whether it's portable or console. When you look at the most popular titles in Japan now, they're more often found on a portable platform. It's completely different in the US and Europe - the most popular franchise there was just released a few days ago, GTA V, and that's a console title.

"Vita TV is quite a low barrier of entry compared to a console. We're targeting a casual audience that perhaps used to play games back when games were more popular in Japan"

Of course, there's also a difference in the lifestyles. You live in Japan now - I don't know how big a mansion you live in in Tokyo [laughs], but if you want to throw a home party, it's a bit challenging here in Japan, right? People like to get together somewhere outside, and games like Monster Hunter on portable hardware are very convenient for that. There's also the long commute. Everyone here spends hours on trains and portable devices are very popular to play games on.

Because I lived in the USA, I don't know about people in Europe - but American people love large TVs. They love playing big titles on big screens and getting people to their home, throwing parties... It just fits with their lifestyle, I think.

Q: Thinking about that lifestyle side of things - you're thinking about consumers who already own a PS Vita now buying a Vita TV so that they can just continue those experiences when they get home? Do you think you'll also get people who don't own a Vita already using it as a new way into games?

Shuhei Yoshida: In Japan, we've got two distinct consumers in mind - and I believe we're crafting messaging for the launch of Vita TV which caters to two different groups. One is a more casual audience. Because of the price and size of the console, the Vita TV could be a nice entry product for people who want to try Hulu or Tsutaya TV or many other video services that haven't quite caught on in popularity in Japan compared to the western market.

For the launch of PS Vita TV, our hardware teams approached many TV services companies who haven't created services on PS3 or PS Vita as yet, but targeted the launch of Vita TV to make their video services available. The primary usage for those groups, at under $100, is to enjoy movies and TV shows using these services - and on top of that, if you're interested, it can play games as well, games like PS1 emulated games. There are lots of great games like the Final Fantasy series there for around 600 Yen ($6). It's quite a low barrier of entry compared to a console. We're targeting a casual audience that perhaps used to play games back when games were more popular in Japan, around the PS1 days, but have kind of moved on to some other things - but still like to watch movies and so on.

"Talking about cloud gaming, all you need is a screen, the ability to decode and take input from a controller and send it back to the server. All kinds of hardware can do that. There's even interest from other hardware manufacturers"

That's one group. The other group is people who own PS Vita, and when PS4 launches, people who own PS4 can connect Vita TV to services that they're enjoying. What's most exciting to me is that PS Vita TV signifies a new way of thinking for us at SCE - a new way to define the PlayStation platform. Rather than a platform being tied to each individual console hardware, we are trying to shift what "PlayStation" means onto the services side. So, if you already own PS Vita and have purchased maybe 20 digital games, the chances are that maybe 10 of them will work on PS Vita TV and you can just download them without any additional cost. Just by buying the hardware, if you own a PS Vita you can enjoy what you already own - you've already bought into the PlayStation digital ecosystem, and by adding another hardware device you can just expand the usage.

That's pretty exciting, but that's nothing new for other kinds of content on other platforms like iOS and so on. In a sense we're trying to catch up, but on the PlayStation we are so focused on games - we believe that that's something quite unique in this very crowded market.

Q: It feels like a continuation of the network strategy that you started with PS Plus.

Shuhei Yoshida: Absolutely, yes.

Q: I own a PS3, I have PS Plus - I'm bound to buy a Vita sooner or later because I have free Vita games piling up...

Shuhei Yoshida: Already, yes! So that's why we're bundling three free months of PS Plus service with the launch of PS Vita TV. People will see that with the PS Plus service they can get these games, and they can enjoy them on PS Vita TV or on PS Vita itself, if they were to buy another piece of hardware.

Q: You said that Vita TV is a new way of thinking for SCE; is it also something that you want to push out to the rest of Sony? When I look at a tiny box like that, with all the innards of a powerful console, for under $100 - I can't help but think that that should be inside every Bravia TV and Vaio PC next year.

Shuhei Yoshida: What's exciting about PS Vita TV for the future is, of course, that once the cloud gaming services are started this is a very easy, low-entry product that will let you enjoy libraries of hundreds of games without downloading or any storage. SCE is now much closer to other parts of Sony - Kaz Hirai took over Sony, and our headquarters office is now inside the main Sony building.

It's a very strange feeling; you know, I used to work for Sony, a long time ago, around 17 or 18 years ago. I was a Sony employee, for the electronics company. When I joined the launch of PlayStation 1, I quit Sony and became an employee of Sony Computer Entertainment - and moved to the Aoyama area, because SCE was incorporated there. I never imagined that I'd come back to the Sony headquarters building, many years later - but now Kaz' strategy is that gaming is one of the three pillars of Sony's electronics business. Kaz is pushing that with the tagline "One Sony"... It's interesting, so many companies are using "One"... Anyway, with the One Sony strategy, there are lots of interactions among engineers, among product planning people, between Sony Computer Entertainment and the different parts of Sony. That's great, so, to your question of whether we're "pushing"... Rather, they're coming to us! They'd really like to work with us and we'd like to work with them.

"Many big decisions at SCE had to get approval from Sony headquarters. I was very scared, seeing these interactions - some people had no idea how video games work"

There are so many things we could do, but we have limited resources. We have to take one step at a time. Especially talking about cloud gaming, all you need is a screen, the ability to decode video and take input from a controller and send it back to the server. All kinds of hardware can do that - so there's a lot of interest from the Sony side to working with us. There's even interest from other hardware manufacturers, because Gaikai used to be independent before SCE acquired them. They already had relationships and business discussions ongoing with other major hardware manufacturers around the world.

We're trying to figure this out, but even covering the PlayStation products' different hardware is an engineering challenge. It's a matrix of what content to serve from the server, what devices to serve to and what area in the world to cover - because we need servers close to the market, since latency is so important. These three things, it's a puzzle; we have to figure out which order makes most sense. The current strategy is that the first step is to launch in the USA, to launch with the PS3 content first, because there's a great library already, and to target devices like PS4 and PS3 first, along with PS Vita close afterwards. Then we'll expand along all of those three different axis - that will include other product lines.

Q: You mentioned One Sony, Kaz being in charge... When Kaz took over, there was a feeling that this was PlayStation taking over Sony.

Shuhei Yoshida: That's a western way of saying it, maybe. The eastern way of saying it is... Well. I was very very afraid, to be honest, when Kaz was one of the candidates. The electronics business and the video game business are very different - market strategy, business models, it's all very very different. Because I've been a part of the management group of SCE headquarters I'd had a chance to have some interactions with Sony executives at that time. Some people understood. Other people had no idea! And they were in a position to say yes or no to investment - our business plans, investments, the acquisition of Gaikai, many things like that. Many big decisions at SCE had to get approval from Sony headquarters. I was very scared, seeing these interactions - some people had no idea how video games work. If they had the final say, we'd have to spend extra effort to explain and educate them. Kaz being on top is so... Relieving!

Q: You have a more relaxed life now?

Shuhei Yoshida: Yeah, yeah! [sighs] It's not that we are getting any favours, but being understood by the top management is such a comfort, it's a great feeling.

Q: Lots of people say that PlayStation is a differentiator for Sony. There are lots of electronics companies in the world and Sony has a tough time competing against companies like Samsung and so on - but nobody else has PlayStation. Samsung doesn't have a brand or content like this. Is the rest of the company, maybe thanks to Kaz, starting to feel that PlayStation is something Sony can use to make a clear difference between its products and the competition?

Shuhei Yoshida: Yes. I'd say that PlayStation is recognised as one of the strengths, the differentiations that Sony can have. The other example may be image sensors. It's not a secret - many people know that one of the most popular mobile devices uses Sony's camera technology. There are a number of things where Sony is either number one, or at least near the top. Kaz and his management group is identifying and trying to help to leverage these strengths across different product categories. That's how they see gaming and PlayStation - as one of the pillars - and they're pushing the interactions between different groups.

They acquired Ericsson's share of Sony Ericsson, and it became a 100 per cent subsidiary, Sony Mobile - so that Sony has no hesitation to share all the best tech or engineering know-how, even people get sent to Sony Mobile. Recent Xperia phones like the Z and the Z1 are taking a lot from the image sensor and the camera group's expertise, and trying to differentiate the Xperia from other mobile phones. Step by step, it's showing results - it's quite exciting to see that.

Q: I wanted to talk a little bit about the mobile situation. You have a PlayStation Mobile system, if you buy an Xperia phone there's PlayStation Mobile there - it's a bit clunky, you have to install a new app for some reason which is a bit strange...

Shuhei Yoshida: Yeah, yeah. And it's not easy.

"We've totally changed our approach to mobile products. In the past, we felt like these guys were competition to our portable games. Why not try to include them in the PlayStation ecosystem?"

Q: A lot of people feel like mobile and tablet is a threat to consoles. From what you're saying now, it sounds like you feel that they're so different that they can always exist side by side. Is that really how you feel?

Shuhei Yoshida: Ah, yes. What we're saying now is that we've totally changed our approach to mobile products like smartphones and tablets. In the past, we felt like these guys were competition to our portable games, in general - but now, everyone owns these smartphones and tablets. It's like everyone had a PC before - it's a tool that people use every day. Why not try to include them in the PlayStation ecosystem? Not that we're releasing lots of games on these mobile products, but to somehow push our PlayStation information to these devices that people already use every day.

Lots of people don't seek out game-specific info - they're busy. But because they use social network services, App Stores... Let's push our info to them. That's why we are creating the hook, releasing the official PlayStation apps on Android and iOS at the launch of PS4. That has many functions - if you own a PS4, it's your connection to your own games or console, or your PlayStation Network community. Even if you don't own a PS4, it can be a way to find out what's happening in the PlayStation world; or you could use these devices as an input device for PS4.

We've totally shifted our way of thinking. Through the companion apps, the official PlayStation app and game dedicated apps... In some cases, we're creating small games that go with PS4 titles. We're releasing a puzzle game themed around Knack that you can play for free. It's fun, and by playing the game you earn some items that you can use on PS4. People might be motivated, because they've already unlocked some items, to take a look at what this Knack game on the PS4 is all about.

That's the much broader approach that we're taking, trying to embrace mobile products. It's totally different from PlayStation Mobile - we'll continue to support that, but more as the entry SDK for people who are less professional... We talk about indies for PS4 and PS Vita, and those people typically have many years of experience of making games somewhere very professional, of making professional-quality games, but they still have to go through a developer contract, purchase a development kit and SDK. For PS Mobile, you don't need any dedicated hardware. You just download the SDK, just click certain buttons and now you can develop games on PlayStation. In that way, we believe that has a purpose. These are two different activities.

Q: Even with that positive outlook, saying you'll use mobile as part of your strategy - haven't smartphones and tablets hurt PlayStation Vita? In Japan, it's not been too bad, but in the west, Vita has had a very hard time. Is that because everyone has a smartphone, or is there another reason?

Shuhei Yoshida: That's a really big part of it. The price point... We were very excited to be able to launch PS Vita for $250, that was our target pricing - under $300, because you have to buy a memory card. But people already own smartphones, right? They're paying lots of money to own smartphones - it's subsidised but they're paying back through a monthly subscription, two years of paying $80 every month, for example. That's a lot of money they're already spending.

So for them, that's already committed - and in order for them to play games on a smartphone, incremental investment is almost zero. It's hard to compete with zero price, which is also why the free-to-play model makes sense for casual players.

"We don't necessarily talk about catching up to the 3DS - but we'd like to increase the installed base of PS Vita"

To your question, I was asked during TGS how badly this hurts portable gaming consoles, and my answer was - quite. Quite badly. There's no question. But that's not the only reason, in terms of the installed base - compare it to 3DS. The 3DS is doing much better.

Q: You're redesigning the Vita, and it's slimmer and lighter - it's a lovely console - but what, aside from that, can you do to catch up at least to 3DS, if not to the smartphones?

Shuhei Yoshida: We don't necessarily talk about catching up to the 3DS - but we'd like to increase the installed base of PS Vita. For us to be able to provide better hardware, in our mind - the new PS Vita is slimmer and lighter, easier to hold, has some internal memory from the get-go, so it's a bit more value - but the important thing is to continue to provide great games and game experiences. The games can come not only from PS Vita's dedicated games - Vita and PS4 are designed with each other in mind, to connect to each other. If you own a PS4, you can play PS4 games via remote play, and once we start the Gaikai service, you'll be able to play PS3 games on PS Vita. We continue to add our services on PlayStation, and for PS Vita, the enjoyment and the sources of games will expand, not just from PS Vita dedicated games. Those are the strengths that we have on PS Vita compared to other products - it's a device that you can use to enjoy PlayStation content from different sources.

Q: So you see it as an accompanying device to the rest of the PlayStation world.

Shuhei Yoshida: Yes, and the next step is PS Vita TV.

Q: One of the things that every review of the original PS Vita loved was the screen, and you've changed that in the new model. What was the reasoning for that? Was it a cost problem?

Shuhei Yoshida: The quality of LCDs is increasing very rapidly - you can talk to media people who cover gadgets, and they know that LCD has made huge advancements. When we chose OLED for the launch of PS Vita, we really wanted to have a great display and we're proud of what we have on the original PS Vita - but when our engineers approached the second generation, there were a lot more options on the LCD side. We worked with LCD vendors and got their latest and greatest, and we're very happy with the quality of the screen.

LCD has other benefits. You talked about the cost, but it's not just cost - new Vita is much thinner and lighter, and being LCD helps us to achieve that.

People in Japan in particular like things that are thinner and lighter - it's always surprising when I talk to people, especially American people, and they say "original PS Vita is perfect for me - if it gets thinner, it may not hold as well!" or something. They don't mind at all, which is quite interesting.

Q: Will you continue to sell the original alongside the new Vita for some time, so people can choose?

Shuhei Yoshida: Yes, because the new Vita is Wi-Fi only. For the 3G version, we'll continue [the old model]. By focusing on Wi-Fi, we were able to make the engineering much easier.

Part two is now live - where we'll tackle PlayStation 4, the competition from Xbox One, indie engagement and, of course, the eternal question: where is The Last Guardian?

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Latest comments (17)

Tanya Rei Myoko Programmer 8 years ago
I just hope:
-we can use PSeye to make up for the lack of a camera
-we can use Dualshock 3's sixaxis as Vita's tilt sensor
-we can use the PS3 pulse wireless headsets
-DVDs/blurays will finally be playable via RemotePlay
-devs will patch in non-touchscreen controls in older games
-devs will get access to L2/R2 and rumble
-devs will start actually using RemotePlay for things like split-screen multiplayer, or the scope in Silent Scope

-will regular vitas get the ability to use PS3/4 controllers and bluetooth keyboards like TVita?
-will it let us use the PS3 wireless keypad in touchmode to simulate a touchpad until we get a dualshock 4?
-will we have to rebuy our PS3 games for gaikai? If so, I'll avoid it out of spite.

Edited 1 times. Last edit by Tanya Rei Myoko on 2nd October 2013 10:26am

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Devante Adams designer 8 years ago
I think Sony has tapped into a very good strategy here that gives them a first mover advantage to capitalise on.
With Gaikai and Vita TV (pricing) combination they can encourage more users to purchase digital copies of each ps4 game as opposed to disk knowing that they can transfer it to the PS4 (later on) when one is purchased.
What I mean by this, is that Vita TV and the PS4 may have a different target audience from a hardware perspective (cost barriers to entry and horse power) but they both have a general target audience when it comes to software.
The cloud gives sony the marketing opportunity to say, even if you buy a sony Vita TV you won't miss out on these PS4 games (via Gaikai) but you won't be able to play with these PS4 exclusive feature set. If you purchase a PS4 then that digital copy of the game will automatically be downloaded on your PS4 system with all exclusive features unlocked at no extra charge.
Since Digital distribution is both MS and Sony longterm strategy, it makes sense for sony to get a head start in conditioning the broader consumers mindset of these advantages.
$100 (Vita TV) to draw you in and deliver 720p/30fps versions of PS4 games (powered by Gaikai).
$399 (PS4) to get a 1080p/60fps version of each game with all the PSN features.
Hopefully both will use the same controller.
At this point in time, Gaikai is more of an enabler until fast freely available wifi is everywhere. By then the vita or its successor will have access to Gaikai service as PSN Anywhere or Sony Network Anywhere.
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Steve Goldman Journalist. 8 years ago
Sony is going in the wrong direction, especially with Vita TV. They still havent learned that its not the price that is keeping vita from selling. Its the games. Sony dropped all first party Vita support.

Edited 1 times. Last edit by Steve Goldman on 2nd October 2013 2:24pm

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Show all comments (17)
Jeff Kleist Writer, Marketing, Licensing 8 years ago
@techni. There is no possible way that you will be able to play movie discs, especially Blu via remote play. It's a violation of the format license and the copy protection system. It's not like the thing is a changer, just pick up a cheap deck, or just use Ultraviolet. You can convert your existing discs on Vudu through January 10 for $10.
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Tanya Rei Myoko Programmer 8 years ago
You're wrong goldman. Very wrong. They are going in absolutely the right direction. For starters, 3ds was failing till its price drop. It didnt get more games

And a few devs announced theyd support vita after the tvita was announced. And sony did not drop first party support
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Kenneth Bruton Producer 8 years ago
I have a PS Vita, and a PS3. The thought of PS Vita TV is exciting, however, they should think of using the Vita as a controller, especially if they do not patch the touchscreen issue for using it to play Vita games on TV. I do wish that the Vita itself had a TV out, like the PSP and had MIDI capability. I will just wait and see what Sony will do.
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Nicholas Pantazis Senior Editor, VGChartz Ltd8 years ago
@ Techni No, you're wrong. The price drop for the 3DS was a solid boost, but the real long-term gains came with Ocarina of Time 3D, Super Mario 3D Land, and Mario Kart 7. Price is never the exclusive barrier of entry. Content is always king.

As for Sony's "support" of the Vita they have not announced a single major Vita title in more than a year. This E3 was horrifying for us Vita owners. After Tearaway I'm not totally sure Sony even HAS Vita games in development, compared to a library of 3DS games from Nintendo's biggest studios (another problem of the Vita is the games were outsourced and spinoffs).
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heirdt von braun Marketing Specialist 8 years ago
Sony is admittedly a little bit blind, they are still focusing on delivering a true console experience to a handheld. It's a PS3 wanna be, that will never be. Instead they should focus on unique and original experiences, they should be addictive, and should be instantly fun, I think Sony is so preoccupied about graphics (software tech) and gameplay depth that they are almost forgetting the basics.

The nature of this market is different, and Sony needs to change the strategy. AAA games like Killzone will need generous sales, and probably will never happen, so they need different solutions.

I will be accused of overreacting, but SEGA is struggling in the West, and Vita is struggling in the West too, they need content. It seems like both SEGA and Sony need the perfect partner, SEGA has forgotten about a clear global vision while Sony has trouble to make simple and fun games. I think to some extent SEGA could be a very good ally, they used to make arcade games and they are somewhat similar to handheld games, they could be played any time from 5 minutes to several hours. It all depends on time availability and how fun the game is. The format must be different. Killzone is spectacular, but will always look better on consoles. So comparing PSVita with a PS3 or PS4 (which is even worse) won't help at all.

Mark Cerney happens to be an ex-SEGA member, he should know enough this company, and make a special team that orchestrate the type of games Vita needs. Perhaps with a little financial push (cough, cough Sony) a new Virtua Fighter, Virtua On, Seaman, Space Chanel 5, Samba the amigo, SEGA NFL, could appear on Vita. Or maybe something completely different inspired in some of these Arcade/Console games. SCEI needs new blood, and SEGA looks tasty as of right now. Uncharted and Killzone do not belong to this different World. Maybe even Atlus could contribute too (Etrian Odyssey Untold: The Millennium Girl, Shin Megami Tensei, etc.) to strengthen both Western and Asian markets. Sony needs a special sauce, that's everything I'm saying, it doesn't matter how good their games are, they need something different.

Also Musaki Baby looks interesting, if it sells should be the kind of PSVita's words Sony should use for a new kind of language, a new connection with gamers. It's not about "adapting" AAA games from consoles to make them suitable on the go, it's about creating exclusive content with meaning. Let's forget for a minute about sales and let's concentrate about branding because PSVita main problem is not software (IMO) it's all about brand identity. There's not much difference from PS3 to PSVita experience, SEGA and Atlus could make a difference at good price deal. Everything they need is SCEI's financial support and supervision. Maybe it's time to admit Sony's World Wide Studios are phenomenal, but they by themselves are not enough. They need some extra support. The question is does Sony have enough humility to learn from companies such as SEGA (software) or Nintendo (marketing strategies)?
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Tanya Rei Myoko Programmer 8 years ago
Price is never the exclusive barrier of entry.
Never said it was exclusive. The only person who said it was exclusive was the one who said games was the only one. Vita has games in spades.
As for Sony's "support" of the Vita they have not announced a single major Vita title in more than a year.
major is subjective
compared to a library of 3DS games
It has 2 major games in the pipeline. To emphasize the subjective nature of it.
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Tanya Rei Myoko Programmer 8 years ago
Sony is admittedly a little bit blind, they are still focusing on delivering a true console experience to a handheld. It's a PS3 wanna be, that will never be
Killzone and uncharted say you're wrong
Instead they should focus on unique and original experiences,
They've been doing both. Especially with the indies
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Nicholas Pantazis Senior Editor, VGChartz Ltd8 years ago
@ Techni Whether you like the games or not, major is not subjective. It's a matter of effort. Are companies devoting resources to platforms? Nintendo is certainly devoting resources to the 3DS with Pokemon XY, The Legend of Zelda: A Link Between Worlds, Mario Party: Island Tour, Mario Golf: World Tour, Kirby 3DS, and Yoshi's New Island. They also have a significant 3rd party investment, paying for publishing and localization of Sonic: Lost World, Bravely Default, Professor Layton, and Professor Layton vs Ace Attorney. None of that includes the regular Nintendo-developed eShop releases

You may not want to play these games, but there is no question that they represent a larger commitment of resources than Sony's announced and in-development Vita games, which include only TWO full retail titles (Tearaway and Borderlands 2, which is outsourced to the, admittedly good, Iron Galaxy Studios).

Edited 1 times. Last edit by Nicholas Pantazis on 3rd October 2013 1:52pm

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Neow Shau Jin Studying Bachelor in Computer Science, Universiti Sains Malaysia8 years ago
I think you missed TGS Nicholas, Sony made a lot of new announcements there, and it is obvious by now, judging from Shuhei's interview, their strategy is to focus on pushing Vita in Asia market due to it's handheld friendly lifestyle and console in the west. Some of these games may not be localize but they definitely have a lot of major titles in development
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Nicholas Pantazis Senior Editor, VGChartz Ltd8 years ago
@ Neow and Christian You're right, I did miss Gravity Rush 2 and the "enhanced edition" of Soul Sacrifice, but we're still looking at a huge gap in software investment between the rivals.

It ultimately comes down to who these companies are. At the end of the day, Nintendo is a game company that makes electronics to support their games. Sony is an electronics company that makes games to support their electronics. Sony's software investment remains much smaller than Nintendo's, especially on handhelds.

To clarify even further, I don't think Sony actually "believes in handhelds" past strengthening their brand for their consoles. That's why the Vita TV is even a thing. Sony wants your living room. They want that more than anything else, even in Japan, or the Vita TV wouldn't exist.

Edited 1 times. Last edit by Nicholas Pantazis on 3rd October 2013 7:08pm

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Tanya Rei Myoko Programmer 8 years ago
Sony's software investment remains much smaller than Nintendo's,
Actually Sony has more game studies than Nintendo and Microsoft combined.
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Shehzaan Abdulla Translator/QA 8 years ago
This TGS saw a major push with Vita software. Pretty much every major release is getting a bundle with the new Vita and pretty much every concerted development effort on the Vita got sequels (PSO2, Soul Sacrifice). The Vita 2000 is launching right alongside a small boost of software support as well (including games with some mass appeal like Danganrompa). Some of the colours for the new Vita are completely pre-ordered out at this point so that is encouraging.

Sony has to corner the Japanese market because ultimately that is where the great majority of handheld development support comes from. They need to translate their PSP fanbase over to the Vita. I am sure a big hits like FFX HD will help with that as well, that is if the recent sales of Sen no Kiseki (which place the Vita version ahead of the PS3 version despite the install base difference) are any indication. A major PC game is even making its way over to the Vita (Kantei Collection).

Again, if the sales figures are any indication the fact that these games are on other systems doesn't matter for building momentum in Japan as people want to play these games on a handheld rather than a home console.
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Nicholas Pantazis Senior Editor, VGChartz Ltd8 years ago
@ Tenchi Not actually a good measurement. Nintendo doesn't have concrete studios, they have floating teams. Half of all Nintendo games are made by Nintendo: EAD, but that's 1000 people. The split up into project groups for development.
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Adam Campbell Product Manager, Azoomee8 years ago
An honest interview with a solid, realistic strategy. It makes me happy to help support them as a consumer electronics company and in return recieve great products, services and content. I do still think certain areas require refinement and a little bit of rethinking, playstation mobile and the general Sony ecosystem as examples.

I like his response on the Vita display though, simply because he has expressed the same thing that I said when people slated the decision to use LCD. I currently have and have had many OLED devices, along with devices that contain older and newer LCD technology. It doesn't match OLED on contrast ratio but areas such as price, resolution / subpixel arrangement and viewing angles are favourable. If they stuck with Sony Mobile's tech, the cost and complexity would have been lower from the outset and then they could have gone in to add Bravia Engine 2 then Triluminous display etc in the model evolution, but its not like they worked together well on device tieups...

Of course, even if they can compete it doesn't necessarily mean its what the device possesses. I'd like a preview myself.

Edited 2 times. Last edit by Adam Campbell on 5th October 2013 1:56pm

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