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Celebrating employer excellence in the video games industry

8th July 2021

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GTA V now biggest UK game launch ever

Rockstar's hit title quickly sold 1.57 million units on its first day at retail

GTA V has been dominating the headlines this week, and here's another one: The game is now the UK's fastest selling title in history. GTA V sold over 1.57 million units on its first day, according to GfK Chart-Track, and generated revenues of £65 million across the PS3 and Xbox 360 releases.

That puts GTA V above the previous record holder, Activision's Call of Duty: Black Ops which sold 1.41 million units and generated £58 million back on November 9, 2010, across the Xbox 360, PS3, Wii, DS and PC formats.

Rockstar's latest has been a critical darling, garnering near perfect scores at many game enthusiast publications, and financially it's expected to bring in $1 billion during its first month on the market, according to RW Baird analyst Colin Sebastian.

Publisher Take-Two has not yet issued any official worldwide totals for the game. North American figures are likely to become available next month with the next NPD report.

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

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