GameStop expecting "largest console launch in history"

Retailer will have "significant increase" in launch quantities over last gen, PS4 "first-to-know" list twice as long as Xbox One

This holiday season will see "the largest console launch in history," GameStop CEO Paul Raines proclaimed on the company's post-earnings investor call today. While Raines didn't say whether the Xbox One or PlayStation 4 would be claiming that title, the company is clearly expecting big things from both machines.

Speaking on the call, GameStop president Tony Bartel said the retailer's launch allocations from both Sony and Microsoft are "much stronger" than they were for the release of the PlayStation 3 and Xbox 360. Bartel said the company expects a significant increase in launch-day quantities of both machines compared to the previous generation. While he wouldn't give specific numbers, he did say GameStop has increased its supply chain capacity for the launch by 60 percent using contracted distribution centers.

Bartel also declined to mention which system had more preorders, but he did reveal other GameStop numbers gauging consumer interest in the new consoles. GameStop has "first-to-know" lists for both the PlayStation 4 and Xbox One, allowing customers to receive updates on preorders, game announcements, and other deals related to each system. Among the company's PowerUp Rewards program members, Sony's system appears to be drawing the lion's share of interest. GameStop currently has 1.5 million members on the PlayStation 4 first-to-know list, with 700,000 on the Xbox One list. The PowerUp Rewards program boasts more than 25 million members in the US, and GameStop refers to them as the heaviest spenders in the category.

Related stories

GameStop: PS5 and Project Scarlett won't shut us out with digital sales

CEO George Sherman confident struggling retailer will still take a "very, very significant share" of boxed sales during next gen

By James Batchelor

GameStop to close 180-200 "underperforming" stores globally this year

More store closures planned in the coming 12-24 months as part of ongoing company restructuring

By Rebekah Valentine

Latest comments (2)

But hardware is not a money maker for retailers, margins are very very tight. Gamestop better hope people have money left over for software.

and I suspect Gamestop employees will be told to push Game stop warranties super hard this holiday season. They are where they make money.

Edited 1 times. Last edit by Todd Weidner on 23rd August 2013 6:41pm

0Sign inorRegisterto rate and reply
Saehoon Lee Founder & CEO, Pixellore6 years ago
This can only mean a good thing for the industry overall.
1Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.